WebCollage cited in survey on B2B CMO priorities for 2008

“WebCollage’s Content Syndication Software Service is Faster and Cheaper to Implement Than Full-Blown Content Management Systems.”

New York, NY – March 12, 2008 – WebCollage (http://www.webcollage.com), a leading provider of Web content integration solutions for manufacturers and their business partners, announced that Forrester Research, Inc., a leading independent research firm, has cited the company’s patented, online content syndication solution as “faster and cheaper to implement than full-blown content management systems.”

Forrester Research’s February 2008 report: B2B CMO Investment Priorities for 2008 includes four recommended investment priorities for marketing executives, one of which is to “give partners new ways to hook into your online systems.” Forrester states that B2B CMOs should “automate data exchange between partner ecosystems to keep distributors, resellers, and suppliers on message and to reduce wasted sales time and sales costs. Technology that offers lightweight integration, like WebCollage’s content syndication software service, is faster and cheaper to implement than full-blown content systems.”

Forrester also recommends that B2B marketers streamline their customers’ cross-channel experiences and writes that “In B2B, marketers associate “channel” with both tactics and partners. Top execs want to improve multichannel customer experiences not only to present a consistent brand and message across channels but also to align resellers and integrators with their overall go-to-market strategy. Spending money on partnerships that yield a coherent customer story will pay off well in 2008.”

WebCollage’s B2B marketing solution enables manufacturers to create a pipeline between their website and their partners’ websites enabling manufacturers to help partners transform their websites into powerful sales and marketing tools while keeping partners on message and in-synch with the manufacturer’s overall marketing programs. Using this pipeline, manufacturers can seamlessly integrate, via WebCollage, their complete set of product marketing information including whitepapers, brochures, data sheets, videos, demonstrations and more directly into partners’ website and automatically keep this information up-to-date as content changes.

“We are very pleased that Forrester has recognized the importance of collaboration between manufacturers and their partners as a priority for 2008,” said Jed Alpert, vice president of marketing for WebCollage. “As Forrester notes, more and more B2B marketing executives are now focused on digital marketing, and we believe that WebCollage can form the backbone to help manufacturers make their partners more effective in their online marketing, lead generation and sales.”

About WebCollage Inc.

WebCollage is the leading Web content integration network for manufacturers and their business partners— retailers, VARs and distributors. Using WebCollage's patented, turnkey solution, manufacturers can extend their Web product marketing content to all of their business partners and address the challenge of how to optimize the selling and marketing of products via the Web. WebCollage benefits manufacturers and business partners alike with measurable bottom-line results including higher conversion rates and larger overall order sizes.

Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY, and backed by Sierra Ventures, Cedar Fund, GSI Commerce, Inc., and Gilde IT Fund. For more information, please visit: www.webcollage.com or call 1.212.563.2112.

Published on: 12:00AM on 13th March 2008