March 17th 2008 LeadPoint, the world’s first lead exchange market place, today announced that it was now trading 200 Debt Leads a day.

“We launched into Debt and IVA leads in January and over the last few months we have experienced a steady increase in the demand for these leads to the point where we are now trading 200 Debt and IVA leads per day,” said Nick Chapman, LeadPoint UK Managing Director. “We have extremely ambitious growth plans to become the number one lead generator in the UK and launching new lead products will help us achieve this goal. We are about to launch into PayDay Loans and Protection Leads are only weeks away.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance and Debt Management & IVA leads. Brokers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows brokers to generate new business as well as compliment their existing business by getting into new markets.

“With the current market conditions, brokers need to diversify into new areas and our Debt and IVA Leads allow brokers to get into new markets quickly as well as offer a controllable and measurable way for specialist debt companies to source new business;” said Chapman. “Brokers can potentially earn large referral fees if they have customers in debt that they refer onto debt management companies. Buying leads offers them another way to increase their revenue in these difficult times.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

NOTES TO EDITOR
LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media Enquiries:
Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179
justin.rees@leadpoint.co.uk

Published on: 12:00AM on 17th March 2008