Today, Channel Intelligence (CI) announced the addition of 113 new manufacturers and retailers to the CI Ad Network. The network currently includes over 2,000 retailers and 100 manufacturers across 20 countries. New participants include leading manufacturers such as Yamaha, Magellan, Linksys, and Haier, and retailers such as Target, PC Mall,, Ace Hardware, Circuit City, Tiger Direct, Ritz Interactive, OfficeMax, B&H Photo Video and New Egg.

The CI Ad Network facilitates the online shopping experience for consumers by connecting them from the product pages on a manufacturer’s website to online retailers carrying the product in stock. This seamless process takes the consumers from browsing to buying in just two clicks. The consumer can purchase easily from their preferred online retailer without any potential buying distractions.

“We’re excited with the tremendous growth and adoption rate of the CI Ad Network,” states Tom Geraghty, Senior Vice President of the CI Ad Network. “Our program takes the benefits of where-to-buy functionality to the next level by providing product-level pricing and inventory to consumers. They want to make informed buying decisions and our program helps them do that.”

For manufacturers and retailers, the CI Ad Network provides an enhanced where-to-buy offering while accelerating online sales and fostering channel partnerships. The network is based on a CPA (cost-per-acquisition) model, which makes it a very cost-effective marketing program with little risk for participating retailers.

To learn more about the CI Ad Network, please visit Retailers interested in joining the network are encouraged to sign up at

About Channel Intelligence, Inc. (CI)
With product data as the core foundation of its marketing services, CI has created a database capable of storing, managing and optimizing hundreds of millions of products every day. Helping consumers easily find and buy products is CI’s primary goal. CI is able to accomplish this through innovative suites of services for manufacturers, retailers and publishers. CI works with some of the best solution providers in the industry and supports over 50 destination sites to benefit its customers which include hundreds of the world’s leading manufacturers and retailers such as Best Buy, JVC, Neiman Marcus Group, Panasonic, Spiegel, Circuit City, Target, Philips,, Black & Decker, ShopNBC, Yamaha, and more.

Founded in 1999 by CEO Robert Wight and EVP Alan Fulmer, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at


Joy Lee
Channel Intelligence, Inc.

Published on: 12:00AM on 18th March 2008