London, 19 March 2008 – Anglian Home Improvements, the most recommended home improvement company in the UK, has chosen UK digital marketing specialist Latitude Group to undertake their pay-per-click (PPC), digital display and affiliate marketing campaigns.

Latitude CEO Dylan Thwaites said: “Anglian is a major player in the home improvement market, with an annual turnover of £300 million. This is an industry that has seen a lot of movement of late, as some major players have disappeared from the landscape. Latitude is excited about helping Anglian leverage this opportunity from several angles, providing an integrated strategy of PPC, display and affiliate programmes.”

Matt Carey, Direct Marketing Manager for Anglian, concurs: “The company sees online marketing efforts such as search and display as a major acquisition channel, and we are looking forward to Latitude’s strategy for maximising these media.”

Other recent Latitude wins include Fitness First, Allied Irish Bank, Motor Direct and XLN Telecom.

About Anglian Home Improvements

For over forty years Anglian has been renowned amongst UK homeowners as the place to go for high quality windows, conservatories, roofing products, garage doors, conversions and other home improvement services. They opened their first high street showroom in Ipswich in 1969, and their high quality, service-based approach has since reached all the corners of the UK, and resulted in an annual turnover of £300 million.

More information is available at or by calling 0800 500600.

About Latitude
With offices in London and Cheshire and more than 100 employees, Latitude’s unrivalled digital marketing expertise enables its clients to win new customers, accelerate revenues and build their brands on the Internet.

In 2008 Latitude has been shortlisted for two Revolution awards and shortlisted by Travolution for Best Agency for Search Engine Optimisation. In 2007 the agency won Netimperative’s ‘Search Campaign of the Year’ award, reached a top ten position in Deloitte’s Technology Fast 50 league table, and was shortlisted for two of the year’s National Business Awards. In 2006 the agency won the Media Momentum Award as Britain’s fastest growing digital media company, and was shortlisted again in 2007. Also in 2006, Latitude’s chief executive officer, Dylan Thwaites, was named by Ernst & Young as its Technology & Communications Entrepreneur of the Year.

Latitude Media Enquiries to:
Joy Remuzzi
PR & Events Manager
Latitude Group
T: +44 (0) 207 952 8033
M: +44 (0) 7791 915 429
Fax to Email: +44 (0) 870 868 3633

Published on: 12:00AM on 19th March 2008