England and Wales Cricket Board Appoints Locker Room Sports To Develop Digital Marketing Initiatives
Leading sports marketing agency to optimise digital communications for the England and Wales Cricket Board

London, 21st February, 2008 – Locker Room Sports, a leading UK digital sports marketing agency, has been appointed by the England and Wales Cricket Board (ECB) to handle digital communications for its soon to be re-launched fans services and membership programme. Locker Room Sports will use their knowledge of online sports marketing to help the ECB grow and expand their fans database and improve the range, quality and frequency of e-communications with them

The ECB fans membership programme will enable fans to get closer to players, get priority ticket access to international matches and have access to a range of other benefits including subscription to All Out Cricket magazine. All proceeds will go directly to the development of the game in England.

Locker Room Sports, a division of Locker Room Media, was selected following a competitive pitch and will now be responsible for driving a range of digital campaigns for the ECB. In particular, they are tasked with developing an email marketing strategy and managing and developing the design, production and delivery of email newsletters to ECB members.

“We were very impressed with the range of services Locker Room Sports offered, not to mention their proven track record in sports marketing and skills in digital communication,” commented Will Collinson, ECB Marketing and New Media Manager. “The relationship with England Cricket fans is very important to the ECB as cricket’s popularity continues to go, especially with the Ashes round the corner. We see digital as fundamental to this and are confident that Locker Room Sports can take us to the next level.”

“The ECB is one of British sport’s leading governing bodies and we are excited by the opportunity to work with them to develop and expand their digital services,” said Justin Brookfield, MD of Locker Room Sports. “It’s great to see a governing body understanding the requirements of the fans and embracing digital media to build growing and lasting relationships with them.”

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For further information, please contact:

Danny Whatmough
Wildfire PR
020 8339 4420
dannyw@wildfirepr.co.uk

About Locker Room www.lockerroomuk.com
Locker Room is a leading provider of fully integrated digital marketing services. The team’s broad range of expertise means that every campaign is tailored to meet the individual digital objectives of each client focusing on delivering maximum return on investment at every opportunity. The range of digital marketing techniques offered by Locker Room includes media planning and buying, affiliate management, search marketing, sponsorship, eCRM and creative production.

Locker Room has two specialist divisions: Locker Room Media which provides integrated digital marketing campaigns for online brands such as Ann Summers, Jones the Bootmaker and Pets At Home; and Locker Room Sport – focused on helping companies involved in sports sponsorship maximise the return on their investment by leveraging the full potential of digital marketing opportunities. Locker Room Sport clients include Thomas Cook Sports, IMG and the ECB.

Published on: 12:00AM on 21st February 2008