February 25th 2008 LeadPoint, the world’s first lead exchange market place, today announced that it has now recruited over 1000 brokers.

“Recruiting 1000 brokers since July 2006 is quite a milestone for LeadPoint and it is a small step to realising our ambition of becoming the number one lead generation company in the UK;” said Nick Chapman, LeadPoint UK Managing Director. “Over the last few months the numbers of Brokers signing up to LeadPoint has grown exponentially and this in part has been fuelled by the worsening market conditions. When consumers are thinner on the ground, brokers need to squeeze every last penny out of their marketing budgets and lead generation offers the most efficient and risk free method of sourcing new business.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance and Debt Management & IVA leads. In March Protection Leads will be added to this list. Brokers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows brokers to generate new business as well as compliment their existing business by getting into new markets.

“Brokers are beginning to recognise that LeadPoint offers something different to its competitors. We try to be as open and transparent as possible and make sure we give all lead buyers the right support and information they need and work with them to make their lead buying activities a success,” said Chapman

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 25th February 2008