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- - Adds Query Tool, New User Interface, New Dashboard Feature and Additional Metrics for Traffic Driving Reports - -

London, August 9, 2004 - DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing solutions for advertising agencies, marketers and web publishers, today launched SiteAdvanceSM 3.0, an updated version of its web analytics solution which builds on its extensive reporting and measurement functionalities. The new version of SiteAdvance features a new user interface, an executive dashboard feature, an ad hoc query tool with customised reporting and new conversion metrics for traffic driving reports.

“SiteAdvance has made incredible progress in the market since its inception in June 2002, by growing an impressive client base of blue chip retailers and marketers, providing industry benchmarks for web site performance, integrating the product with email and ad serving for remarketing opportunities, and now, enhancing the solution’s core features and functionalities,” said Court Cunningham, Senior Vice President, Marketing Automation, DoubleClick. “We’re focusing considerable investment to meet the needs of our clients and prospective clients, and we’re delighted to roll out these important product updates that give greater flexibility to the users. We plan to roll out two more major releases between now and the spring of 2005.”

SiteAdvance is a hosted, website measurement and analysis solution designed for online marketers. It enables business decision-makers to understand the interaction between marketing programs, site traffic and online conversions, and provides actionable information to users to help them improve their online goals.

Current SiteAdvance customers include Dixon’s, Buy.com, Crate & Barrel, Intuit’s Turbo Tax, J. Crew, and Verio.

New features in DoubleClick SiteAdvance 3.0 include:

New User Interface
Modifications to the font size and overall colour scheme allow for easier use of SiteAdvance.

Executive Dashboard
The new Executive Dashboard functionality can be used to configure and share reports across an organisation, including different KPIs (Key Performance Indicators) that are relevant to a particular team of users. Examples of Dashboards that might be created are Executive Summary Dashboards, Marketing Dashboards, Site Traffic Monitoring Dashboards and Merchandising Dashboards.

Query Tool
The Query Tool allows users to configure their own reports and queries on the fly in an ad hoc environment, and save those reports for future use. Now, marketers can select the data they're most interested in seeing, from basic site statistics to in-depth customer and conversion information, and can also specify timeframe, sorting and filtering.

Additional Conversion Metrics for Traffic Driving Reports
SiteAdvance now includes reporting on conversions and revenue generated from search engine keywords and referring URLs.

In addition to these new features, SiteAdvance has long been integrated with DARTmail® and DART® for Advertisers (DFA), allowing marketers and publishers to correlate marketing and site traffic data. For example, marketers can automatically retarget customers who have abandoned a shopping cart with tailored messaging based on the customer's onsite behaviour.

About DoubleClick Inc.
DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyse their marketing programs. DoubleClick's marketing solutions - - online advertising, search engine marketing, email marketing, database marketing, and marketing resource management -- help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.

Published on: 12:00AM on 9th August 2004