Coremetrics, the leading provider of digital marketing optimisation solutions, today announced the launch of Coremetrics Connect, the industry’s first integrated technology platform to meaningfully address the specific business needs of online marketers to improve campaign performance. Coremetrics Connect integrates leading digital marketing applications, including search, online content optimisation, email and behavioural targeting technologies, to effectively monitor, measure and optimise campaign performance across multiple channels. Coremetrics Connect enables a network of closed-loop marketing solutions with a single view of campaign performance, and campaign optimisation based on the most comprehensive and accurate picture of customer behaviour. Coremetrics Connect launches with 25 Certified Partners1 with more to be added as they pass certification.

A January 2008 report, The Forrester Wave: Enterprise Marketing Platforms, Q1 2008, surveyed 73 marketers and found that “nearly 60 per cent of respondents lack the ability to manage marketing processes and resources and coordinate interaction management across channels.” The report goes on to say that “given the scope of their responsibility, marketing leaders look for platforms that integrate processes across the department, deliver tools that enhance collaboration and productivity, measure overall performance, and deliver on the promise of integrating marketing across channels.”

Coremetrics Connect is specifically designed to help marketers address the pain points of integrating the various components of their online marketing campaigns. The Coremetrics Connect platform provides a single, consistent and accessible data source that enables marketers to acquire data about visitors, analyse trends and opportunities based on key visitor segments and act on this data for effective targeting throughout all their marketing channels.

“Marketers require accurate, timely, and seamlessly connected information on visitor and customer behaviour in order to implement changes that impact the bottom line,” said John Squire, Chief Strategy Officer at Coremetrics. “Coremetrics Connect provides marketers and other business users with an integration platform that meets their needs and allows them to easily collect data from all their disparate marketing channels and act on it. Coremetrics Connect is designed to fuel the growing number of digital marketing solutions by providing a consistent, complete picture of customer behaviour to deliver optimal business results.”

Coremetrics Connect builds upon proven integrations with leading digital marketing companies to deliver a comprehensive picture of customer behaviour. For example, an enterprise search partner with a Coremetrics Connect Certified Solution is able to deliver an integrated on-site search solution by tracking the performance of all on-site search terms, understanding how these terms play into a customer’s life-time interaction and optimising on-site search results based on that insight. For user-generated content applications integrated in Coremetrics Connect, marketers can view how consumer reviews on a specific product ultimately impact sales, and how to optimise popular products to drive more community participation and greater customer loyalty.

Coremetrics Connect Certified Partner testimonials
“Coremetrics Connect sits at the centre of PETCO’s efforts to match our passionate community of online users with performance data to make significant strides in our online business,” said John Lazarchic, Vice President of e-Commerce at PETCO. “By leveraging the integration of Coremetrics with Bazaarvoice, our provider of user-generated content reviews, we’re able to accurately see the impact of our user-generated campaigns.”

“By blending Coremetrics’ LIVEmail with our email service provider, Cheetahmail, Office Depot has been able to take email marketing campaigns to a whole new level,” said Noah Maffitt, Director of E-Commerce for Office Depot. “We’re excited at the value Coremetrics Connect will provide by linking together more digital marketing applications to help us target and secure customers regardless of which media we use.”

“The unique partnership IBM formed two years ago with Coremetrics around WebSphere Commerce has allowed us to deliver significant differentiated value to our customers as well as our business partners,” said Kareem Yusuf, Director, SOA Strategy & Planning, IBM WebSphere Software. “Coremetrics Connect takes digital marketing optimisation and eCommerce integration to a whole new level by combining Coremetrics’ deep analytical knowledge with the market-leading Customer Interaction Platform, WebSphere Commerce. This enables our clients to deliver consistent, customer-centric experiences across multiple channels and touch points, and provides them with critical marketing technologies needed to drive real ROI.”

“Interwoven is focused on helping organisations maximise their online business performance by enabling businesses to deliver targeted, relevant, and optimised content,” said Paige Mantel, Vice President of Product Marketing at Interwoven. “By providing an open framework for integrating with partners like Coremetrics, our customers can put their data to work in order to improve the online customer experience.”
Ends

Notes to Editors
1 Accredited Coremetrics Connect Certified Partners include:
- Affiliate Marketing - Commission Junction, Doubleclick/Performics,
- Chat - Instant Service
- Comparison Shopping - Mercent
- Content Management and Website Optimization - Interwoven
- Content Testing and Optimization - Sitebrand, SiteSpect
- eCommerce Platforms - IBM WebSphere Commerce
- Display Advertising - Mediaplex
- Email Marketing / LIVEmail Certified Partners - Cheetahmail, EmailLabs, ExactTarget, Responsys, Silverpop, Yesmail
- Experience and Survey - BizRate Research, ForeSee Results
- On-site Search and Navigation / Information Access - Endeca, Mercado
- Rich Media - Scene7/Adobe
- Search - MSN, Google, Yahoo!
- SEO - YourAmigo
- Social Commerce - Bazaarvoice

About Coremetrics
Coremetrics is the leading provider of online marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimise online marketing efforts.

Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognised over $300M in documented ROI and 87% of clients recognise ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners. Coremetrics Europe is headquartered in Windsor, Berkshire and corporate headquarters is located in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 200.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Published on: 12:00AM on 28th February 2008