Rufus Leonard has been awarded a tender from the COI to review the British Council’s online identity and create its new interim web platform, including a new home page and new ‘about us’ and ‘media’ sections. The project is scheduled to run over the next five to six months.

Andrew Pinkess, director of strategy at Rufus Leonard commented, “This is fantastic news and a great win for us. It builds on our existing arts, culture and public sector portfolio and is a real endorsement of our strength in both the brand and digital space. The British Council is working to increase understanding and appreciation of the UK around the world. We look forward to working with them to help develop an improved web presence which will meet the needs of their users and complement their programmes on the ground in 110 countries.”

About Rufus Leonard
Rufus Leonard is an award-winning top 10 agency in brand and digital consultancy. The agency was founded in 1989 by Neil Svensen and now employs over 80 people specialising in strategy, digital, design and branding. Clients include Lloyds TSB, Environment Agency, Churchill, Rolls Royce and UKTI. For more information about Rufus Leonard, our people and culture, go to

For more information about the British Council please call 020 7389 4268 or visit

For further information please contact:
Shelley Facius
Spreckley Partners
020 7388 9988

Published on: 12:00AM on 4th March 2008