IPC Media, a leading consumer magazine publisher in the UK, with titles including Marie Claire, Country Life and What’s on TV, has appointed Interwoven Optimost to increase visitor conversion rates on its magazine portfolio subscription site, www.giftmags.co.uk.

Interwoven Optimost will conduct multi-variable testing on the website to establish the optimal design to increase subscription take up and improve customer journeys through the site, which sells subscriptions across IPC Media’s huge portfolio of titles.

Beatriz Montoya, Head of Subscriptions for IPC Media, commented: “Online subscription sales have become a huge focus for us. We’re looking to improve all areas – including conversion rates, time spent on each page, pages looked at and ultimately the number of subscriptions sold.”

“We’re looking forward to seeing what sort of returns in conversion we can achieve for IPC Media,” added Greg Kelton, MD EMEA of Interwoven Optimost. “The initial focus is on optimising visitor journeys from the home page through to booking.”

Interwoven Optimost recently added enhanced targeting capabilities to its service, which now enable marketers to track and target content based on geographic location, browser, operating system, and device type.

(ends)

About the Interwoven Multivariable Testing Solution

The Interwoven Multivariable Testing solution, delivered via a software-as-a-service model, helps companies with one of their biggest challenges: creating a compelling, engaging, and relevant online experience that delivers measurable business results.

The solution optimises virtually every online marketing element including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives, and Web applications as well as every content type within them, including headlines, copy, forms, images, and rich media.

By exposing different combinations of content to different visitors and then measuring visitors' actions, the Interwoven Multivariable Testing solution can identify the most compelling combination of content and layout. Businesses can then offer the most effective presentation to visitors.
To learn more about the Interwoven Multivariable Testing solution, please visit www.interwoven.com/optimost.

About Interwoven

Interwoven is a global leader in content management solutions. Interwoven's software and services enable organisations to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes in dynamic environments. Our unique approach combines user-friendly simplicity with robust IT performance and scalability to unlock the value of content.

Today, more than 4,000 enterprise and professional services organizations worldwide have chosen Interwoven, including: adidas, Airbus, Avaya, Cisco, DLA Piper, the Federal Reserve Bank, FedEx, HSBC, LexisNexis, Microsoft, Samsung, Shell, Samsonite, White & Case, and Yamaha. Over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.

Media Contacts:

UK:
Ross Furlong,
Furlong PR Ltd

US:
Danielle Hamel
Interwoven, Inc.

Published on: 12:00AM on 4th March 2008