Live online TV streaming brings video ads to the desktop

London, 6 March 2008. Zattoo, the live TV to PC platform, is opening its doors to advertisers. With a mix of mainstream and niche channels such as Channel Four, BBC Three, Bloomberg and Al Jazeera, Zattoo offers advertisers the chance to build their brands on a powerful, new medium.

Zattoo is the only player which is open to everyone in the UK and aggregates live TV so that users don’t need to download multiple players. Zattoo offers advertisers pre-roll, rich-media advertising spots during the buffering process, with a clickable companion button alongside. This allows advertisers measurable ways both to build the brand and also to direct viewers to action.

Alexandra Illes, UK country manager of Zattoo says: “Now that the average Briton spends more time online than watching TV, advertisers need to find alternative routes to reach audiences that are changing their entertainment habits. Video advertising is still the most engaging medium and Zattoo combines TV advertising with the benefits of the on-line world: click through possibilities, trackability, targeted ads. We see this as an ideal opportunity for brands to maximise their online presence.”

Segmentation possibilities are available through Zattoo by programme, user profile and channel group. Zattoo currently has relationships with brands such as Coca-Cola, Nissan, Heineken, Nokia, General Motors and Sony in other European markets.

Zattoo is free and works without additional hardware. Users download the Zattoo Player, from the website (zattoo.com) and can immediately watch free TV on their computers. The Zattoo Player is available for all current operating systems (Windows XP and Vista, Mac OS X, and Linux).

The Zattoo Player is an evolving beta which is constantly being updated with new features, services and channels. A series of new channels are due to go live in March 2008.

What is Zattoo?

Zattoo is a legal new TV distribution service transmitting the world’s most popular channels live in unprecedented quality onto users’ computers.

Zattoo has offices in Ann Arbor, Michigan (USA) and Zurich, Switzerland.
www.zattoo.com


For further information please contact:

Zattoo Team
Firefly Communications
Tel: 0207 386 1553
Email: zattooteam@fireflycomms.com

Published on: 12:00AM on 6th March 2008