Online marketing and technical performance in one dashboard

Amsterdam, 14 April 2008 – Nedstat and WatchMouse announce a strategic partnership that brings together online marketing intelligence and technical performance. The new integration allows marketeers and technical managers to always have the same real-time view of the technical status of their online business activities. This makes it possible to react instantly when for instance decreasing online business has a technical cause.
The performance reports of WatchMouse have been seamlessly integrated in Sitestat and can be added easily to any online marketing dashboard. Marketeers now view the same technical site performance data as their technical colleagues, making communication between these disciplines within organisations much more efficient.
Michael Kinsbergen, CEO Nedstat. “The website is principally a marketing and communication channel and therefore the domain of marketeers. But it is also a technical channel so technical management plays an essential role as well. The Sitestat-WatchMouse connection has made the communication between both stakeholders much more direct and easy.”
Stan van de Burgt, WatchMouse CEO, says: “By measuring from different locations on the Internet, we can give a clear view of how the performance of a website is experienced by the visitor. Research has shown that visitors already leave after a waiting period of 4 seconds. The Nedstat and WatchMouse measurements are perfectly complementary in giving insight in the relationship between performance and visitor behaviour.”

The Sitestat-WatchMouse integration is directly available to all joint customers of Sitestat and WatchMouse.

About Nedstat
Nedstat is European leader in website analytics.

The products and services enable companies to improve the effectiveness and profitability of their online communication and business.

Nedstat makes website analytics straightforward and accessible for users of all levels and disciplines. Products are easy to use, reports are clear and fast to access, customization is easy and services and support are personal and high quality.
Nedstat employs 180 people in the Netherlands, Belgium, France, Germany, Spain and the United Kingdom.
The client list includes many renowned and internationally operating organizations like ASICS Europe, Electrabel, Ernst & Young, KarstadtQuelle, Renault, Panasonic and Wolters Kluwer. Also, numerous government and not-for-profit organizations have benefited from Nedstat's expertise in delivering reports on users’ behaviour online.
Key accreditations by Europe’s leading independent web-standards organizations, such as ABC electronic and OJD, ensure that customers’ metrics are in full compliance with leading industry standards.

About WatchMouse

Accurate and independent monitoring of website performance enables businesses
to address load time and many other potential user experience issues which might not be apparent when conducting in-house or single point monitoring.

WatchMouse's global infrastructure provides its customers with peace of mind
that their site has been tested from the user's perspective, and external to the organization. As industry leaders in website performance monitoring, WatchMouse offers customers a web-based service with features such as SMS/email alerting
and extensive reporting.

Many of the world's lead brands depend on WatchMouse to monitor their sites, providing independent confirmation of both in-house and suppliers' website performance.

For more information about this press release please contact: Nedstat Ltd, Ade Adeosun, phone +44 (0)20 7841 1543, e-mail press@nedstat.co.uk or WatchMouse, Stan van de Burgt, telephone +31 (0) 30 252 24 00, e-mail contact@watchmouse.com.
For more information about Nedstat or WatchMouse, please visit www.nedstat.com or www.watchmouse.com.

Published on: 12:00AM on 14th April 2008