April 14th 2008 LeadPoint, the world’s first lead exchange marketplace announced today that demand for remortgage leads remains stronger than ever.

“Despite the perceived doom and gloom, consumers are still going online to look for advice about mortgages. We are seeing an increasing number of brokers coming to us to help them source new business in these difficult times,” said Nick Chapman, LeadPoint UK Managing Director. “In the first 3 months of this year, our buyer base increased by 53% and we sold over 26,000 remortgage leads.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA leads, with Protection leads due to be launched by the end of the month. Brokers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows brokers to generate new business as well as compliment their existing business by getting into new markets.

“In the current climate, businesses are looking to spend their marketing budgets more efficiently,” said Chapman. “As lenders approve fewer and fewer mortgage applications, brokers need to scrutinise their businesses to make sure every penny they spend on sourcing new business can be tracked and measured. Unlike traditional forms of marketing, lead generation gives you access to your target market at the press of a button.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 14th April 2008