Channel Intelligence (CI), an industry leader in Web-initiated commerce solutions, announces the appointment of e-commerce veteran Charles Kronbach to the company’s executive leadership team. Charles will lead the company’s recently launched cost-per-action (CPA) advertising network and shopping site publisher solutions as Senior Vice President, CI Ad Network and SellCore™.

Launched in late 2007 and now led by Charles, the CI Ad Network has quickly become a must-have marketing component for manufacturers and retailers looking for a more effective lead generation and sales revenue program. Already the sixth largest shopping engine online, CI Ad Network offers double the typical conversion rates of other shopping engines allowing consumers on manufacturer sites to purchase from their preferred retailers with direct links taking them to the retailer’s product page. As Senior Vice President, CI Ad Network and SellCore™, Charles is expecting to advance the revenue growth and market penetration for the Ad Network to create even greater value for advertisers.

“We have experienced phenomenal growth with the introduction of the CI Ad Network and a host of new products for online marketers as the e-commerce landscape continues to evolve and opportunities emerge,” said CI President and CEO Rob Wight. “I’m pleased to welcome Charles to our team, and I look forward to the leadership talent he will contribute in this critical role as CI continues to expand its Web-initiated commerce and marketing technology services for manufacturers, retailers and publishers.”

Charles is an accomplished leader with over 10 years experience in e-commerce, online marketing and international management. Prior to joining CI, he led Amazon’s pan-European online and affiliate marketing program, accelerating growth while improving spend efficiency. He lead Amazon’s Japanese affiliate marketing program on an interim basis, reorganizing the team and accelerating growth, and he also guided financial analysis and planning for Amazon's multi-million dollar search engine marketing program. Prior to his work at Amazon, Charles developed market entry strategy for a principal life insurance company as Senior Manager at Inforte Corporation and led strategic online initiatives for Cerner Corporation and AT&T Solutions. Charles holds a Masters of Business Administration from the University of Michigan Ross School of Business.

CI has also seen growing momentum in its SellCore™ Publisher Solutions with the adoption of its services by several well-known publishers seeking to launch or expand their shopping site. In his new role at CI, Charles will also be overseeing SellCore™ services to help publishers decrease their time to market and enhance product data for affiliate networks, search portals, comparison shopping engines, niche shopping sites and online marketplaces.

About Channel Intelligence, Inc. (CI)
With product data as the core foundation of its marketing services, CI has created a database capable of storing, managing and optimizing hundreds of millions of products every day. Helping consumers easily find and buy products is CI’s primary goal. CI is able to accomplish this through innovative suites of services for manufacturers, retailers and publishers. CI works with some of the best solution providers in the industry and supports over 50 destination sites to benefit its customers which include hundreds of the world’s leading manufacturers and retailers such as Best Buy, JVC, Neiman Marcus Group, Panasonic, Spiegel, Circuit City, Target, Philips,, Black & Decker, ShopNBC, Yamaha, and more.

Founded in 1999 by CEO Robert Wight and EVP Alan Fulmer, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at
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Joy Lee
Channel Intelligence, Inc.

Published on: 12:00AM on 15th April 2008