Abercrombie & Kent awards search business to Greenlight

- Specialist search agency to deliver SEO and PPC for up-market travel brand -

Specialist search marketing agency Greenlight has been appointed by Abercrombie & Kent (A&K), the leading authority on luxury adventure and experiential travel, to handle the company’s Search Engine Marketing activity. The appointment was made following a competitive pitch, with the account previously held by PHD.

A&K offers a range of luxury and bespoke experiential holidays worldwide, including adventure travel, honeymoon destinations, cruises and safaris. Established 40 years ago, the company aims to provide inspirational travel experience and, prides itself on providing the best insider information through its international network of employees on the ground.

Greenlight has been tasked with managing both Pay Per Click (PPC) and Search Engine Optimisation (SEO) for the brand. The agency’s paid search division will apply ‘Quant’, its in-house technology, to the account, which uses artificial intelligence and learning algorithms to deliver a highly efficient paid search campaign. The SEO team will implement ARC, the agency’s proprietary methodology that identifies and addresses any ranking problems that could arise on a site.

Greenlight will adopt an integrated approach to this campaign, with the overall goal being to increase A&K’s online visibility, whilst re-enforcing the brand’s luxury credentials. The strategy will aim to produce a more cost effective search marketing campaign with increased revenue streams.

Warren Cowan, CEO, at Greenlight, said: “This project will provide us with an exciting challenge as we work to maximise A&K’s visibility as a leader in luxury travel. Our SEO and PPC teams will work together to make this happen, whilst applying some of the industry’s most cutting edge platforms.”

Ben Blackler, Abercrombie & Kent’s marketing director, added: “Greenlight’s clear understanding and enthusiasm for our business impressed us from the very start of the pitch process. They have a proven track record within the travel industry and we’re sure that their approach will help us stand out in a crowded market place.”

Recent Greenlight wins include Co-operative Financial Services and American Express.

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For more information, contact:
Louisa Papachristou at Greenlight T: 020 3004 2674 E: louisa@greenlightsearch.com

Notes to editors

Greenlight is an award winning, specialist search marketing agency providing targeted and accountable organic and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.

Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.


Published on: 12:00AM on 16th April 2008