Additional Comparison Shopping Engine and Major Affiliate Networks Added To Multi-Channel Mix

Richmond, UK – April 22, 2008 – ChannelAdvisor, the leading provider of e-commerce channel management solutions, announced today the addition of, Commission Junction and Tradedoubler to the network of sites it supports via its ShoppingAdvisor feed management software solution.

ShoppingAdvisor allows retailers to power multiple online shopping channels with a single feed, reducing the reliance on IT support and allowing marketing departments to take control of campaigns and make real time decisions based on ROI, stock availability and seasonal promotions.

James Scott, managing director of ChannelAdvisor UK said: “Our aim is to provide the opportunity to retailers to position their products on all major online shopping channels and so allow them to reach consumers wherever they choose to shop.

“The addition of the comparison shopping engine to our multi-channel mix adds incredible value, particularly to retailers targeting a female audience. The site is especially strong in verticals such as home and garden, beauty and fashion, which have traditionally been very hard markets for comparison shopping engines to break into.

“We are also very excited to be adding our first two affiliate networks to the ShoppingAdvisor platform as many of our retailers have told us they are looking for an easier way to maintain their affiliate feeds alongside their shopping feeds. Thanks to this development powering effective affiliate campaigns is now as easy as flicking a switch.”

Pat Sherlock, director of e-commerce for online consumer electronics retailer Luzern Tech said ( “As a multi-channel online retailer we strive to have our products available on as many channels as possible. ChannelAdvisor helps us easily populate and sell across numerous channels, ensuring we only promote in stock items and guarantee a positive return on investment.

ShoppingAdvisor now supports the following 13 sites in the UK – Ciao, Commission Junction, Google Base, Kelkoo, MSN Shopping, NexTag, Pangora, PriceGrabber, PriceRunner,,, Shopzilla and Tradedoubler. Worldwide ShoppingAdvisor supports more than 60 sites including most major Comparison Shopping Engines in the United States and the United Kingdom, as well as a growing number in France, Germany, and Italy including,,,, Germany and

About ChannelAdvisor Corporation
ChannelAdvisor provides technology and services that enable leading online retailers to maximize their profits across multiple e-commerce channels including marketplaces such as eBay and Amazon, comparison shopping engines such as, Kelkoo, Pricerunner and Google Product Search and paid search on Google, Yahoo! and MSN. ChannelAdvisor manages more than $2.5 billion in annualised GMV (gross merchandise value) on behalf of its 5,500 clients worldwide. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labour-intensive, manual functions so they spend less time optimising campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include Vodafone, 3M, Sears and eBags. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Atlanta, Seattle, the United Kingdom, Germany and Australia. For more information, visit

John Hayes
ChannelAdvisor UK Ltd

Published on: 12:00AM on 22nd April 2008