Today Coast Digital publishes a new 24-page guide on the subject of usability. The guide is designed to help businesses unlock their website’s commercial potential by resolving usability issues.

As increasing volumes of business move online there’s never been a better time to ensure your website is in good shape. Establishing good usability is a key success factor; it’s essential for achieving sales; conversions and positive branding; and represents a huge commercial opportunity.

Time to Tune Up your Website? offers advice to make websites work more efficiently and effectively. Packed with essential do’s and don’ts and guidance on selecting the right type of usability analysis, the publication also includes advice on how to drive up revenues without spending more on advertising.

Robin Moore, usability consultant at Coast Digital comments: “The internet is a highly competitive space. If you’re seeking to optimise website performance, usability should be a key consideration. Our guide will help businesses to understand its potential and assess the issues for themselves.”

Download Time to Tune Up your Website? at www.coastdigital.co.uk/publications.

www.coastdigital.co.uk

Notes to Editors

About Coast Digital
Coast Digital is an award-winning digital marketing agency. Committed to delivering tangible results and marketing you can measure, Coast Digital specialise in consultancy, design and build, and digital marketing, offering clients an end-to-end solution. The company, founded in 2002, is recognised by New Media Age as one of the UK’s Top 100 Interactive Agencies. Coast Digital has proven expertise in the retail, financial, health and travel sectors. Current clients include Slendertone, WeightWatchers and Swatch. Find out more at www.coastdigital.co.uk.

Media Enquiries:

Coast Digital
Debbi Francis, Marketing Executive – 0845 450 2086
deborah.francis@coastdigital.co.uk

Published on: 12:00AM on 22nd April 2008