Leading Spanish Internet Access Provider Leverages Sophisticated Ad Management and Geo Targeting Functionality
London, UK and Raleigh, NC – August 17, 2004 – Accipiter Solutions, Inc. has today announced that Wanadoo Spain has upgraded to the latest version of Accipiter’s ad serving technology, AdManager 7. The company also has subscribed to Accipiter’s geo-targeting capabilities. Wanadoo Spain has been a long-standing customer of Accipiter’s, starting with AdManager 4.0 in 1999, and is the first Spanish company to upgrade to AdManager 7.0.
Aquilino Peña Pérez, Commercial Director at Wanadoo Spain said, "We have come to rely on Accipiter’s ad management expertise over the past five years. As a leader in our market, we strive to offer our customers and advertisers the best value and service possible. Accipiter’s AdManager 7.0, combined with the geo-targeting module, will help us achieve that goal."
Wanadoo Spain, leading the Spanish Internet access and online services market, is a member of the European telecommunications group France Telecom. In addition to its comprehensive range of ISP services (including free dial-up, flat-rate plans and ADSL broadband access), Wanadoo Spain offers a unified suite of portals and vertical sites that benefit from strong brand recognition in Spain and across other Spanish speaking countries and communities. The company relies on AdManager to serve more than 400 million ads per month utilising country and city level geo-targeting data to offer advertisers more targeted campaigns, driving increased ad revenues.
“With AdManager 7.0, we set out to build a product that could address the industry's need for a more comprehensive ad management solution,” said Mike Keaton, director of European Operations, Accipiter. “Customer validation from European Internet leaders including Wanadoo Spain, Wanadoo UK, ITV, Tiscali and others indicates that we are delivering on that promise.”
AdManager 7.0, the seventh generation of Accipiter's flagship online advertising technology, is available as an in-house or ASP ad management solution. The latest release of AdManager stands as a testament to Accipiter's continued investment in the latest technology. As the second significant release in the last 13 months, AdManager V7 further enhances Accipiter's technology leadership position in the online ad industry.
About Wanadoo Spain
Wanadoo Spain (http://www.wanadoo.es), leader on the Spanish Internet access and online services market, is a member of the European telecommunications group France Telecom. In addition to its comprehensive range of ISP services (including free dial-up, flat-rate plans and ADSL broadband access), Wanadoo Spain offers a unified suite of portals and vertical sites that benefit from strong recognition.
Wanadoo, a subsidiary of France Telecom, is one of Europe's leading Internet and directories companies with, at March 31, 2004, more than 9.3 million Internet Access customers and, at December 31, 2003, more than 641,000 advertisers in Directories. Wanadoo is the leading Internet media services provider in France and the U.K., and the n°2 in Spain and in The Netherlands. Wanadoo had more than 2.9 million ADSL and cable subscribers at March 31, 2004. It recorded 2.6 billion euros in revenues in 2003 and has approximately 6,700 employees. Wanadoo is listed on Euronext Paris.
Based in Raleigh, North Carolina, Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With offices worldwide including the U.K., Italy, Scandinavia, and Singapore, Accipiter provides global solutions for over 300 customers in 26 countries. Accipiter executives are respected as industry thought leaders, and strive to develop industry standards through work with organizations such as the Internet Advertising Bureau and the Online Publisher’s Association. Accipiter offers two ad management solutions: a site-side software solution, AdManager V7, and a hosted, outsourced solution, AdBureau. Accipiter also leads the industry with over five years of experience in implementing behavioral targeting technology. For general information, please visit www.accipiter.com.
AdManager is a trademark of Accipiter Solutions, Inc. Other product and company names herein may be trademarks of their respective owners.
SRK Communications for Accipiter
Phone: +1 919-359-0947
Mobile: +1 919-621-0737
Phone: +34 912020101
Published on: 12:00AM on 17th August 2004