Jonathan Moore has joined Digital Communications agency Lateral ( as Planning Director.

Jonathan’s digital career started in the late nineties in publishing when he was involved in the digital launches of Dazed and Confused, New Scientist and The Guardian. He then spent three years at DNA Group (now Avenue Razorfish) as Group Account Director working on several award winning accounts that included MFI, Sony Playstation, Castrol, Shell, and several COI accounts.

After a spell with E3 in Bristol working on the Orange account he returned to London and joined Grey/Joshua Interactive as Head of Digital Planning with Nokia, P&G, and MasterFoods under his guidance. His next move was as an independent planning consultant; working with a variety of digital agencies including Poke, Grand Union, VCCP and RKCR Y&R. Over this period client work included projects for Orange, Coca-Cola, Dyson, The BBC & Oxfam.

“It’s great to have him onboard and Jonathon’s diverse knowledge and experience will be a great asset to the company.” Said Jon Bains Chairman of Lateral.

In his spare time Jonathan likes to scour dusty record stores – as he hunts for new musical gems to add to his 20,000 plus vinyl collection – what addiction?

For further information on Lateral please contact:
Karen Durham-Diggins
T: 020 8989 2541
M: 07808 584 624

ABOUT Lateral Net
Lateral is one of UK's founding digital agencies. Established in June, 1997, Lateral has evolved itself for the next major shift in the digital marketing space by repositioned itself as a strategic digital marketing agency. Lateral focuses on helping companies engage with online consumers and prosumers in the most effective way possible, helping them build long-term relations with individual consumers and communities. Lateral’s new brand positioning strategies around Consumer Brand Ownership and Consumer Brand Control, which define how customers can engage and win customers in a consumer controlled media world.

Their pioneering expertise and professional approach has attracted recognition both within the new media industry, having been awarded several times for their work, as well as the consumer market as can be seen by their client list which includes: Levi's® Europe, Faber and Faber, Five, Hachette Livre, Lexus, Little,Brown, Nintendo, and RSPCA.

Published on: 12:00AM on 24th April 2008