be2 Announces Plans To Break Into The UK Matchmaking Industry

Global dating company appoints Blowfish Digital for its online advertising strategy

Date: April 23rd 08 Global online matchmaking company be2 has announced plans to launch its matchmaking service in the UK. be2 is one of the World’s largest matchmaking companies with over 7.5 million members. The company has appointed Blowfish Digital to implement an online advertising campaign as part of its UK launch programme.

Following a series of digital ad testing, Blowfish Digital has selected a range of creatives it will be using across a number of online channels. The ads are designed to raise awareness of the be2 brand and increase membership in the UK.

Tim Bell, responsible for be2’s business development and activities in UK, IE, US, CA of be2 said:

“We have an established and trusted global brand with one of the largest databases in the industry. Blowfish Digital has been working with us, testing creatives successfully in the US, Canada and Ireland. We are using this effective communication model as part of our UK launch, and Blowfish Digital will be using its expertise to deliver these ads across an online network that reaches our target market.”

Farhad Koodoruth, Managing Director of Blowfish Digital, said:

“The success of online marketing depends on a mix of creativity and intelligent targeting. The ads we are rolling out in the UK have been rigorously tested and selected on the basis of their reach to potential members in the UK. We are now developing a digital networking programme to deliver the messages across a range of demographics in the UK.”

About Blowfish Digital

Established in 2005, Blowfish Digital is a full service digital media agency. Blowfish Digital provides expert strategic consultancy, campaign planning and management for major brands including: eBay, Agent Provocateur, La Senza, Auto Europe, Audible, Jackpot Joy and more. Blowfish Digital’s services provide an online marketing programme that builds brands, generates new media opportunities and improves lead generation. Its search marketing team provides expertise in pay per click campaigns, organic SEO, affiliate programmes and online PR.

Blowfish Digital’s team of digital media specialists work with clients to develop bespoke campaigns that improve their business and marketing results, focusing on specified channels or via a multi channel digital approach.

All press enquiries and photography, please contact:

Debbie Kimpton, Reality PR. Tel: 020 8663 6111 Email:

Published on: 12:00AM on 23rd April 2008