• Latest Email Marketing Industry Census findings
• Not Who, Not What, But the When of Email Marketing

Internet World 2008, 29th April-1st May, Adestra stand E171 - Leading Email Service Provider, Adestra is holding two informative and entertaining seminar sessions at this year’s Internet World 2008 exhibition at Earl’s Court.

They are designed to offer advice and tips for today’s email marketers, both tactically and strategically, backed up by bang-up-to-date industry research. The key objective is to point marketers towards improving the effectiveness and Return on Investment of each campaign.

Presented by industry guru Steve Kemish, Adestra’s Client Services Director and a regular industry speaker and trainer for both the IDM and the DMA, the sessions promise to be un-missable:

Email Marketing Census 2008
Digital Marketing Theatre, Tuesday 29th April 2008, 15.30- 16.00
This session focuses on the results of the 2008 Adestra/eConsultancy Email Marketing Industry Census and year-on-year comparisons with 2007

Not Who, Not What But the When of Email Marketing
IDM Academy, Wednesday 30th April 2008, 11.30 - 12.00
• Choose a perfect time to send your email marketing
• Segmentation opportunities for added intelligence and success.
• How frequency can have a real impact on our your campaign ROI

For further detail visit: http://www.adestra.co.uk/internetworld

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About Adestra Ltd
Fast, responsive and knowledgeable

Adestra is an email marketing agency with one aim - to be the email marketers’ first choice partner. Working closely with our clients to meet their individual email marketing needs, Adestra provide ASP email marketing tools and email marketing bureau services to UK companies operating in the B2B and B2C marketplaces.

Adestra’s Message Focus email marketing tool is today’s best email marketing system and the only one designed for advanced email marketers. Web-based, this ASP application enables users to manage all aspects of their email marketing program - message design, data management, broadcasting for optimal deliverability and detailed reporting all through a secure web interface with no software installations.

Adestra’s product and corporate information is located at http://www.adestra.co.uk

Press Contacts

Jim Buchanan, PR Consultant
Em: Jim.Buchanan@adestra.com Tel: 07725 25 71 94

Published on: 12:00AM on 24th April 2008