UK’s Largest Broadcaster Relies on Accipiter’s Hosted Ad Management Solution

LONDON, UK and RALEIGH, NC – August 18, 2004 – Accipiter Solutions, Inc. today announced that BBC Worldwide, the commercial arm of the UK’s largest television and radio broadcasting company, has renewed its contract for the company’s AdBureau hosted ad management solution. BBC Worldwide has been an Accipiter customer for more than five years and has recently seen a dramatic increase in the demand for online advertising. Over the past 12 months, the number of ad impressions has grown over 700% from 3 million to 25 million per month.

Earlier this year, BBC Worldwide proactively reviewed all aspects of its online business, including advertising. After a thorough review of the market the broadcasting company decided Accipiter’s real-time campaign management features and enhanced keyword targeting options, coupled with the company’s commitment to ongoing innovation, provided the best fit for their current and future ad serving requirements.

“We determined that AdBureau continues to be the most cost-effective solution available to meet our needs, and we’re already very pleased with the level of service and support Accipiter has provided over the past five years,” explained Rebecca Woodward, head of New Media and Syndication, BBC Worldwide. “The Accipiter team strives to not only meet our day-to-day ad serving needs, but also to provide extra services such as backup trafficking support when our in-house traffic managers are on holiday or simply need an extra hand.”

Flexibility was also a key factor for the BBC when deciding to continue working with Accipiter. “When BBC started working with Accipiter, they utilized our licensed ad management solution, AdManager, but later moved to our hosted solution,” said Mike Keaton, Accipiter’s director of European operations. “I think it is important for them to know that their ad management solution provider will continue to meet their needs, even if their business model changes.”
AdBureau delivers the same sophisticated ad management capabilities as Accipiter’s flagship online advertising technology, AdManager, but in a cost-effective outsourced solution. Online publishers can get up and running quickly and economically with AdBureau, while increasing targeting capabilities, speeding ad delivery, and monitoring and controlling inventory projections in real-time. Not only does AdBureau offer the same competitive differentiators of AdManager V7, you also get the same robust architecture for uninterrupted ad serving, all leading to higher cost per 1000 impressions (CPMs) and less unsold inventory.

About BBC Worldwide
BBC Worldwide Limited is the commercial consumer arm, and a wholly owned subsidiary, of the British Broadcasting Corporation (BBC). The company was formed in 1994 to develop a co-ordinated approach to the BBC’s commercial activities: television, channels, publishing, product licensing, internet and interactive. BBC Worldwide exists to maximise the value of the BBC’s assets for the benefit of the licence payer, and re-invest in public service programming. In 2003/2004 BBC Worldwide returned £141 million to the BBC.

About Accipiter
Based in Raleigh, North Carolina, Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With offices worldwide including the U.K., Italy, Scandinavia, and Singapore, Accipiter provides global solutions for over 300 customers in 26 countries. Accipiter executives are respected as industry thought leaders, and strive to develop industry standards through work with organizations such as the Internet Advertising Bureau and the Online Publisher’s Association. Accipiter offers two ad management solutions: a site-side software solution, AdManager V7, and a hosted, outsourced solution, AdBureau. Accipiter also leads the industry with over five years of experience in implementing behavioral targeting technology. For general information, please visit


AdBureau is a trademark of Accipiter Solutions, Inc. Other product and company names herein may be trademarks of their respective owners.

Media Contacts:

Shawn Ramsey-Kroboth
SRK Communications for Accipiter
Phone: +1 919-359-0947
Mobile: +1 919-621-0737

Published on: 12:00AM on 18th August 2004