Digital creative agency, de-construct, opens a new office in Amsterdam this week with Neil Bedwell, who has most recently been heading up the flagship adidas account as Account Director from London, as MD of the operation.

de-construct's business is increasingly international - in 2007, 70% of revenues came from European or Global assignments for clients including adidas, Panasonic and recently with new assignments from Amstel - jointly working with TBWA/180 Amsterdam.

The move is supported by the Isobar network, which de-construct joined three years ago and will see them working closely with both Isobar Netherlands and Isobar Global on international opportunities.

Nigel Morris, Isobar CEO, says, "de-construct have a proven international reputation and the Amsterdam move is a logical step in their growth strategy. The unique way in which Isobar works means that they have the full support of our Dutch agencies, including Carat, Clay and Bookmark. This will help them establish themselves more quickly and successfully."

The Amsterdam office will be staffed by a mix of existing employees and locally recruited talent and will offer all employees the chance to move between both de-construct offices and work across the wider client base.

Bedwell says, "Amsterdam is now established as one of Europe's premier creative hubs and there's a great collaborative atmosphere. With our focus increasingly on working with strategic partners it's important for us to be close to our clients and the agencies we work with. And there's no better place for that than Amsterdam!"

The expansion will also extend the company's successful talent pool strategy, which focuses on building close relationships with creative colleges including the London College of Communication and Hyper Island in Sweden. de-construct provides course stimulus and opportunities for a steady stream of talented undergraduates to gain experience and training on live projects at de-construct.

For further information on de-construct please contact:
Karen Durham-Diggins

t: + 44 (0) 20 8989 2541
m: + 44 (0) 7808 584 624

Published on: 12:00AM on 3rd April 2008