Velocity, the B2B technology marketing agency for the interweb era, today announced the availability of a new, big insight white paper. Entitled "How to PPC in B2B Technology Marketing: Five Rules for Effective Lead Generation," it looks at the thorny subject of how to do PPC properly in an B2B environment.

Here’s a snippet:

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If your goal is to generate leads and to contribute in a tangible way to the sales process, then PPC can be the ultimate tool in a B2B marketer’s armory.

At a basic level, B2B lead generation with PPC is not rocket surgery. It’s an old school tactic involving an ad, an offer, a coupon and a reward. And when executed well, the payoff is twofold: concrete sales leads and the healthy (and obvious) byproduct of increased traffic and raised awareness.

To get great results, we suggest you follow these five rules:

1) Set appropriate goals
2) Set appropriate conversion points
3) Set appropriate metrics
4) Set appropriate offers
5) Create appropriate landing pages

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To learn more about it you can download the whole paper here: http://www.velocitypartners.co.uk/2008/04/04/how-to-ppc-in-b2b-five-rules-for-effective-lead-generation/

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For more information about Velocity:

Website: http://www.velocitypartners.co.uk

Blog: http://www.velocitypartners.co.uk/our-blog/

White Papers: http://www.velocitypartners.co.uk/papers/

Published on: 12:00AM on 6th April 2008