April 7th 2008 LeadPoint, the world’s first lead exchange market place announced today that it has traded 100,000 leads since the start of the year.

“Lead generation continues to become an essential marketing tool for brokers in 2008 and we have benefited from an increasing appetite for buying leads. Not only are we signing up new brokers every day but our current brokers are buying more and more leads,” said Nick Chapman, LeadPoint UK Managing Director. “We launched LeadPoint in the summer of 2006 with the goal of becoming the number one lead generation company in the UK and we are well on the way to achieving this. This landmark is just one small step to realising our ambitious growth plans. Over the coming months we will be launching new lead verticals and forging a variety of strategic partnerships to ensure that we will continue to trade more and more leads.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA leads, with Protection leads due to be launched by the end of the month. Brokers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows brokers to generate new business as well as compliment their existing business by getting into new markets.

“It is an exciting time for LeadPoint and the whole lead generation industry.” said Chapman. “As businesses look to spend their marketing budgets more efficiently and maximise their return on investment they will increasingly turn to lead generation. Over the coming months lead generation will move from the sidelines and into the spotlight.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 7th April 2008