Social media agency Qube Media is rolling out a wide-ranging online pr and user-generated content campaign for new web-based comedy show backed by Sony BMG.

The daily show, called Apollo's Pad, is produced by Galleon Holdings plc and is set in a run-down New York nightclub run by puppets. Deviant puppets.

The show is funny, satirical and socially relevant in a warped kind of way. Think the Muppets on crack or the Fraggles after they've raided their parents' liquor cabinets and you get the idea.

New comedy clips are uploaded daily to the website and all visitors can view them for free.

Qube’s social media and online pr campaign maximises on the fact Apollo’s Pad is recorded bi-weekly, giving users the opportunity to contribute sketch ideas, jokes, suggest special guest stars. They can also have a go at stand up comedy and even provide a voice-over for characters and quickly see their efforts come to fruition in the show.

A range of activity focusing on the blogosphere and social networks, enabling users to get involved at different levels, will roll out over the next few months.

Features will include the comedy sketch challenge, Ask Mickey, best stand up comedy avatar and the chance to win a pair of Apollo’s delightful pants.

“The fact Apollo’s Pad stars these amazing puppet characters with real personality and is streamed daily gives us a great opportunity to involve fans at the heart of the show’s development even down to users auditioning for a voice part,” said Andrew Seel, MD of Qube.

Comedy and music fans are urged to sign up at if they want to get involved.


For further information contact
Andrew Seel
Tel: 01273 689 672

Apollo's Pad press website
Download images, logos etc

Notes to Editors

About Qube

Qube offers a genuinely integrated approach to web marketing bringing together the benefits of social networks, social media, search optimisation and engaging content to create real visibility for our clients. This leads to a measurable return on investment.

Our clients include: EA, Galleon/Sony BMG, Channel 4, V&A, East Sussex County Council, Learning & Skills Council and Hitachi.

About Apollo’s Pad

Created by: Len Dunne and Stephen Green at Galleon Holdings plc
Puppetry: Lenz Entertainment
Global Music Partner: Sony BMG
Website and Online Marketing: Qube Media
Music Video Production: Good Story Productions oversees the production of the animated music videos with contributors including Metrophonic Music and Pop6

About Galleon

Galleon Holdings plc owns, develops and manages entertainment based intellectual property.

About Sony BMG

Sony BMG Music Entertainment is a global recorded music joint venture with a roster of current artists, from local talent to international superstars, as well as a vast catalogue that comprises some of the most important recordings in history.

Published on: 12:00AM on 7th April 2008