Leading multi-channel full service eCommerce and eMarketing agency e-inbusiness has expanded its product portfolio with the introduction of a new Web Analytics Consultancy and Training Service.

Led by specialist web analytics consultant Michael Feiner, who joins e-inbusiness with 8 years analytics experience, this new service focuses on helping businesses to optimise their eCommerce and eMarketing activity through improved web analytical insight. In addition, the service helps businesses to identify appropriate measurement tools, key performance indicators and develop analytics implementation strategies.

Prior to joining e-inbusiness Feiner worked with businesses such as: Royal Bank of Scotland, NatWest, Focus DIY and Premier Travel Inn and is highly specialised in providing strategic advice and training in web analysis including: data reporting, online marketing, usability and multivariate testing, information architecture, online research & voice of customer surveying and behavioural targeting.

Speaking about the appointment Feiner said: “I am really looking forward to working with e-inbusiness to help deliver a comprehensive Analytics Consultancy and Training Service. Working with clients to achieve their strategic goals through analytics I have helped them increase their online ROI, improve their conversion rates and shape their product offerings in line with customer needs.”

Joe Mountain, e-inbusiness co-founder, said that expanding the core e-inbusiness product portfolio was a key component to moving the business forward. Mountain said: “With 7 in 10 companies planning to increase their web analytics investment this year* and a sector wide skills shortage we wanted to be able to add value to our clients and potential customers by helping them to understand and utilise their site analytics. Through our new consultancy and training services, businesses can make improvements in line with customer needs ultimately improving their conversion rates and increasing revenue.”

Building online brands since 1999 for a large number of high profile retail clients including New Look, Farrow & Ball and Radley, e-inbusiness understand retail business needs and combine high energy creativity, best-of-breed technology and full service support to add measurable value to its clients.

For further information please contact Kate Nestor, Corporate Marketing Manager on 0845 863 0520 or email knestor@welcom.co.uk

* Sourced from: Web Analytics Association (WAA)

Published on: 12:00AM on 7th April 2008