HowTo.tv Appoints Head of Client Services
Rebecca Allen moves from Centaur Media to Brand Funded Video Specialist

London, 9th April 2008: Rebecca Allen has taken up the newly-created position of Head of Client Services at HowTo.tv, the broadcast marketing channel. Rebecca joins from Centaur Media plc where she held the position of Display Advertising Director at Marketing Week.

In her new role, Rebecca will be responsible for helping brands maximise the potential of HowTo.tv’s innovative concept in branded online ‘how to’ videos that can be delivered direct to consumers online or accessed via mobile devices.

Rebecca, who has gained nine years experience in the new media sector, including senior sales roles at New Media Age and Televisual commented:

“This move seemed like a natural step and a perfect fit with my experience. Brand funded online video content offers a great opportunity for brands to increase the value of their marketing spend and deliver tangible ROI. The HowTo concept is one of the most innovative developments in this area and I am really excited about the potential of this business.”

Rebecca will report directly to Karen Brooks, Director of HowTo.tv, which has already attracted a roster of high profile brands to create HowTo videos including Screwfix, Oli.co.uk and Vodafone. Brooks commented:

“With consumers shunning traditional marketing routes and being more in control of what information they want, and how they select it, brands must deliver relevant, engaging and useful content in order to create a relationship with their target audience. Brand funded online video content that is aggregated and positioned in the right environments is the ideal way for brands to create one to one permission-based marketing opportunities. Rebecca will play a key role in providing brands with new insights into how they can effectively maximise this potential.”

ENDS

NOTES TO EDITORS

Media contact:
Louise Andrews or Danny Whatmough
Wildfire PR
Tel: 020 8339 4420
Email: howto@wildfirepr.co.uk

About HowTo.tv
Launched in June 2007, HowTo.tv offers brands a unique way to reach their target audience through informative ‘how to’ themed videos. The branded video content can be delivered direct to consumers online or via mobile devices, and targeted PR and marketing campaigns used to drive highly indexed traffic to view the brand-funded video content.

HowTo.tv also offers the ability to generate e-commerce and data capture opportunities within the content by embedding its self-developed Interactive Direct Sales Tool ™(IDST) within the video content. This enables users to click on the video and be taken through to a client’s e-commerce site or to complete a data capture form whilst watching the video.

Based in Clerkenwell, London, HowTo.tv has its own fully equipped studios, with state of the art editing suites that produce broadcast quality videos. HowTo.tv clients include Screwfix, Oli.co.uk and Vodafone.

Published on: 12:00AM on 9th April 2008