Channel Intelligence, Inc. (CI), an industry leader in Web-initiated commerce solutions, announces it will be exhibiting its marketing technology solutions at the 2008 Kitchen & Bath Industry Show & Conference (K/BIS) in Chicago, Ill., April 10-13. CI will unveil its SellPath® StoreFront and Media Exchange services to the Kitchen and Bath Industry during the world’s largest international trade event dedicated to this industry.

SellPath® Online Merchandising Solutions suite of services enhance and distribute branding efforts and provide a consistent experience for consumers from search to sale. By assisting manufacturers in making product information more dependable and readily available to channel partners and consumers across the online medium, brands gain consistent messaging and better preserve differentiation.

SellPath® Solutions touch customers from online search to local or online sale. SellPath Media Exchange provides complete and accurate manufacturer-driven product information, filling in the gaps between manufacturers and retailers by incorporating product tours, Flash demos, or Flash microsites, while hosting rich media for various B2B and B2C outlets. SellPath® StoreFront can function as a primary Web site, a promotional microsite, or a branded store-within-a-store at a retailer’s point-of-sale. Retailers gain a cost-effective professionally produced product tour. SellPath StoreFront merchandises products with both rich product tours and dynamic product availability data. SellPath Local maps a Brand’s product availability locally. Channel Intelligence also has robust online selling solutions. SellPath TrueTag Analytics reports a variety of analytics including merchandising effectiveness and even tie it to online sales.

CI’s technology has been shown to strengthen the bond between manufacturers and retailers while driving sales opportunities through the optimization and distribution of product data in various online channels.

Vik Murty, Vice President and SellPath General Manager at CI said, “K/BIS is the ideal forum to demonstrate to manufacturers and retailers alike in the kitchen and bath sector how our services can impact and improve the effectiveness of merchandising, brand and product presentations from first search all the way to local and online sales. Additionally, we are very excited to be engaging in this industry that is filled with consumers conducting research online at record levels. SellPath online and local store solutions are the perfect fit for the Kitchen and Bath industry to tie branding to buying, from search to sale.”

The annual K/BIS event showcases the latest products and innovative design ideas in the kitchen and bath industry, featuring product displays and demonstrations, professional development courses, keynote and session speeches, and interactive roundtable events, with more than 900 companies exhibiting products and attendance by over 40,000 national and international industry professionals.

Manufacturers, retailers, and media professionals are encouraged to visit CI at booth number N9451 in the North Hall of McCormick Place. An advance appointment to speak with a representative can also be set up by contacting Jessica Evans at (321) 559-2397 or

About Channel Intelligence, Inc. (CI)
With product data as the core foundation of its marketing services, CI has created a database capable of storing, managing and optimizing hundreds of millions of products every day. Helping consumers easily find and buy products is CI’s primary goal. CI is able to accomplish this through innovative suites of services for manufacturers, retailers and publishers. CI works with some of the best solution providers in the industry and supports over 50 destination sites to benefit its customers which include hundreds of the world’s leading manufacturers and retailers such as Best Buy, JVC, Neiman Marcus Group, Panasonic, Spiegel, Circuit City, Target, Philips,, Black & Decker, ShopNBC, Yamaha, and more.

Founded in 1999 by CEO Robert Wight and EVP Alan Fulmer, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at

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Joy Lee
Channel Intelligence, Inc.

Published on: 12:00AM on 9th April 2008