River Island e-commerce site gets restyled by Conchango

London, 9 April 2008 – Conchango, the strategic, creative and technical consultancy, has been chosen by River Island to design and build the high street retailer’s next generation website, www.riverisland.com, following a 3-way pitch for the business. As part of a phased engagement, Conchango has been tasked with developing a compelling and inspiring online experience for consumers as well as a future-proof solution for River Island.

The team, working hand-in-hand with the client, will design the site to make it more user-friendly whilst ensuring that it is accessible. They’ll also add a sense of fun and retail therapy into the mix to ensure that the experience truly represents the River Island brand.

Underpinning it all is Conchango’s Digital Commerce Platform (DCP). This will provide River Island with greater flexibility over its online content. The DCP will be integrated with the retailer’s back end systems to create a scalable solution that means the site will be easier to manage and to develop in the future.

David Jenne, Head of Business Systems and E-commerce at River Island, comments: “Our website has always been one of our most successful channels in terms of trading. However, we recognise that it is important to refresh our online store in order to move with the times and ensure that we’re meeting our customers’ ever-changing needs. The integration of Conchango’s DCP will enable us to deliver a rich, fast, reliable and secure experience online.”

About Conchango
Conchango is one of the largest consultancies in the UK delivering strategic, creative and technical solutions to businesses and organisations across the globe. Founded in 1991, Conchango today is a leading industry presence. They help clients to understand the capabilities and unique opportunities of the digital space.

Conchango works with clients to develop deep insights and effective, measurable strategies for the future – whether short or long term. They develop robust multi-channel solutions and delightful experiences that are engaging, immersive, useful and accessible from day one. They marry strategic and creative endeavour with first-class technology development and systems integration. The resulting experiences are applications, websites, intranets, kiosks and mobile applications that help to drive loyalty and advocacy over time.

Press Contacts:
Firefly Communications

Email: ConchangoTeam@fireflycomms.com

Tel: +44 (0) 20 7346 1403

Lorraine Branch at Conchango
PR Manager

Tel: +44 (0) 20 7261 4444

Email: Lorraine.Branch@conchango.com

Web: www.conchango.com

Published on: 12:00AM on 9th April 2008