lastminute.com appoints Greenlight for car hire search task

- Greenlight to drive search campaign for holidayautos.co.uk -

Leading travel and leisure retailer lastminute.com has appointed independent search marketing agency Greenlight to apply specialist SEO services to the holidayautos.co.uk website.

Holidayautos.co.uk is an award winning, low-cost car hire website, which forms part of the lastminute.com group. As well as holidayautos.co.uk, the group takes in a number of travel and lifestyle brands including travelocity.co.uk and medhotels.com.

Greenlight has been tasked with delivering specialist SEO services for the brand, with an overall objective of promoting holidayautos.co.uk as part of the lastminute.com family. The agency will work alongside lastminute.com’s in-house SEO team to develop a breakthrough campaign strategy. Initially the campaign will target search terms capable of driving the lion’s share of traffic to the site with the use of Greenlight’s proprietary technologies.

Andreas Pouros, managing director, SEO, at Greenlight, said: “lastminute.com is an exciting brand with a strong online presence. We plan to complement their already established in-house SEO team with our unique product offering in order to take their natural search to the next level.”

Ralph du Plessis, SEO Manager at lastminute.com, added: “Greenlight has got a proven track record with clients in the travel industry and their extensive experience and unique services convinced us of their suitability for this task. We believe that search will prove effective in helping us reach our targets and Greenlight is the perfect partner to help us build and implement an effective search campaign.”

Recent Greenlight wins include Co-operative Financial Services and American Express.

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For more information, contact:
Louisa Papachristou at Greenlight T: 020 3004 2674 E: louisa@greenlightsearch.com

Notes to editors

Who is lastminute.com?
lastminute.com pioneered the online travel and leisure industry by offering people a 5* lifestyle for 3* prices, selling everything from flights, hotels, gifts, gig tickets, restaurants and theatre tickets all at the lastminute.

Since its birth in 1998, conceived by the vision of cutting edge entrepreneurs Brent Hoberman and Martha Lane Fox, lastminute.com has come a long way. We now operate in 13 European countries, USA and Asia. lastminute.com exists to help people make the most of their free time with new, creative and unexpected ideas for every single day.

In July 2005, lastminute.com and its group of companies including car rental gurus Holiday Autos and travel agents’ best kept secret medhotels.com all joined the Sabre Holdings Group.

Greenlight

Greenlight is an award winning, specialist search marketing agency providing targeted and accountable organic and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.

Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.

www.greenlightsearch.com

Published on: 12:00AM on 10th April 2008