Greenlight named as finalist in IDM’s Business Performance Awards

Leading independent search marketing agency Greenlight has been shortlisted for an IDM Business Performance Award 2008. The entry for Alliance & Leicester features in the Digital Acquisition category.

As one of only two finalists in the category, Greenlight will either be commended or will walk away with the prestigious industry award on the night. The finalists will be announced at a special gala evening on Thursday 29th May.

Greenlight’s SEO campaign for A&L targeted consumers interested in purchasing financial products.
As a direct result of the campaign A&L is now the most visible high street bank in natural search results for some of the most competitive financial terms in the market.

This is the second time Greenlight has been shortlisted for the Digital Acquisition Award, having walked away with the prize last year for its work with Monarch Airlines.

Warren Cowan, CEO of Greenlight commented: “Winning an IDM award last year for our work with Monarch Airlines was a great achievement. We are delighted to be nominated again as this recognition reflects our continued commitment to developing successful client campaigns.”

Amanda Mayes, e-Marketing Manager at Alliance & Leicester added: “Greenlight’s SEO campaign for Alliance & Leicester has produced incredible results. Our online visibility has dramatically improved, bringing with it a significant increase in online sales. It’s great to be named as a finalist by an industry body as well regarded as the IDM.”

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For more information, contact:
Louisa Papachristou at Greenlight T: 020 3004 2674 E:

Notes to editors


Greenlight is an award winning, specialist search marketing agency providing targeted and accountable organic and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites.

Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.

Published on: 12:00AM on 9th May 2008