Efficient Frontier, the largest Search Engine Marketing company worldwide, has today announced the release of its UK Search Engine Performance Report: Q1 2008.
The report shows that Google still dominates UK Search Advertising – capturing 85% of search engine spending in Q1 2008 and increasing its ROI by 14% since Q4 2007. In the same period, MSN made modest gains in share of search spending as it offers the highest ROI of the three search engines, in spite of the last quarter’s 16% increase in Cost Per Click.

Efficient Frontier’s UK Search Engine Performance Report: Q1 2008 shows a difficult quarter for Yahoo! with sharply declining Click Through Rates (-38%) and a subsequent decline in ROI of 6% in Q1 2008 versus Q4 2007. However, much of this decline might be attributable to Yahoo’s expansion of its partner syndication network into high volume, lower quality sources of search traffic.

David White, general manager, Efficient Frontier Europe comments, “We are seeing an increasingly strong front runner in Google in the UK and broader European markets. Efficient Frontier optimises Search campaigns for our clients, and our algorithm-based technology continuously evaluates the optimum bids across the three engines. We are agnostic about where we spend our clients’ money and find ourselves raising our investment in Google based solely on the results. This report gives our clients and the wider search community visibility into how the search engines perform for our client base, relative to each other.”

The Search Engine Performance Report: Q1 2008 was completed by Efficient Frontier based upon analysed data from a fixed sample of UK search engine advertisers across multiple verticals, including; retail, finance, travel and telecommunications. The company considered factors such as: search engine spend, click-through-rates (CTRs), cost per click (CPC) and return on investment (ROI).

ENDS

About Efficient Frontier

Efficient Frontier is the market and technology leader in providing Search Engine Marketing (SEM) solutions for leading global advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core algorithms and bidding technology with comprehensive strategic and tactical services to manage more than $500MM in global search spend. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal return on investment and ongoing campaign growth and efficiencies in highly competitive and volatile search marketplaces. The company has 200 employees and is headquartered in Mountain View, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong and India, and licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at http://blog.efrontier.com/.

For a copy of the full report, please contact:

Andrea Gissdal / Sarah Musselbrook
The itpr Partnership
t: +44 (0)1932 578800
andreag@itpr.co.uk

Published on: 12:00AM on 13th May 2008