TradeDoubler, the pan-European digital marketing company, today announced that it has been chosen by HotelConnect to manage its affiliate marketing programme in the UK. The new contract will see HotelConnect expand its existing affiliate programmes by moving its current activity from the Commission Junction network to TradeDoubler.

As part of the contract, HotelConnect will implement TradeDoubler’s call tracking technology, td Talk. With 15%of existing business coming through phone bookings, td Talk allows HotelConnect to further extend its affiliate programme by linking it to its call centre and offering commission on both qualified sales calls and online sales. The added ability to track affiliate generated calls will stem ‘drop outs’ from the buying process and enhance programme performance in terms of earnings per click (EPC) as well as incremental sales revenues.

James Parker, online marketing manager at HotelConnect, said: “We chose TradeDoubler for its experience in the travel sector and the breadth and reach of both its publisher network and the TradeDoubler office network across Europe. As well as expanding our UK affiliate marketing activity, part of our strategic plan is to really establish a presence in the Scandinavian market and TradeDoubler is the only provider that can offer such reach.”

Mike Glegg, sales director at TradeDoubler, commented: “We are thrilled that HotelConnect has chosen TradeDoubler to play a pivotal role in expanding its affiliate activity. This latest contract win strengthens TradeDoubler’s experience and burgeoning client portfolio in the travel sector. We’re confident that, through combining its affiliate programme with td Talk, we can help HotelConnect to meet and exceed its marketing and sales goals.”

As further proof of TradeDoubler’s travel sector credentials, it has been honoured with the ‘Best Use of Affiliate Advertising’ title at the Travolution Awards 2008. The award was won for its affiliate programme with SkyEurope, which has continuously exceeded all revenue, recruitment and growth targets for the popular low-cost airline.

Published on: 12:00AM on 14th May 2008