- Search Engine Marketing firm Efficient Frontier expands European presence with first German office -

Efficient Frontier, the worldwide leader in providing Search Engine Marketing technology and services to advertisers, today announced the opening of its office in Hamburg, Germany. Efficient Frontier opened its first European office nearly two years ago in London, and added a Paris office in 2007. With the opening of a Hamburg office, the area Efficient Frontier now covers accounts for 72% of Europe’s online sales.*

The mission of Efficient Frontier’s Hamburg office is to provide full service Search Engine Marketing technology and services to advertisers in the German speaking regions of Europe – Germany, Switzerland and Austria – as well as to enable campaign expansion within this market for Efficient Frontier’s clients located outside the region. The Hamburg office will be lead by Holger Mews, Efficient Frontier’s Sales Director for Germany, Switzerland and Austria, who previously served as a Territory Manager at DoubleClick. Mews is responsible for building market awareness for Efficient Frontier and developing strategic partnerships with leading clients.

“For 2008, the top three European markets for Search Engine Marketing are the U.K., Germany and France, and these markets are becoming increasingly competitive for advertisers,” comments James Beriker, President and CEO of Efficient Frontier. “With three European offices, active campaigns in seven European markets, a team of over 20 search marketing professionals, and a client list of leading European companies, we are well positioned in this growing market. Our combination of predictive modeling algorithms, bid management technology, and strategic and tactical services provide our clients with a sophisticated solution that is unique to Efficient Frontier.”

ENDS

*According to eMarketer.com

About Efficient Frontier
Efficient Frontier is the market and technology leader in providing Search Engine Marketing (SEM) solutions for leading global advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core algorithms and bidding technology with comprehensive strategic and tactical services to manage more than $500MM in global search spend. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal return on investment and ongoing campaign growth and efficiencies in highly competitive and volatile search marketplaces. The company has 200 employees and is headquartered in Mountain View, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong and India, and licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit http://www.efrontier.com/uk and subscribe to the Efficient Frontier blog at http://blog.efrontier.com/.

For further information, please contact:
Andrea Gissdal / Sarah Musselbrook
The itpr Partnership
t: +44 (0)1932 578800
f. +44 (0)1932 578801
andreag@itpr.co.uk
www.itpr.co.uk

Published on: 12:00AM on 15th May 2008