Yahoo!’s acquisition of IndexTools web analytics software will be the subject of a breakfast briefing run by e-commerce services provider Snow Valley on Thursday 3rd July.

The deal, announced on 9th April 2008, has been described as a ‘permanent game changer’ for the analytics market - Yahoo! intends to make IndexTools available for free, thus shaking up the market for Google Analytics, Coremetrics, Omniture, and other providers of web analytics services.

Jill Culbertson, Senior Online Marketing Consultant at Snow Valley, said, “Yahoo! has yet to say when the new IndexTools service will be rolled out. Snow Valley has been using IndexTools for many years and so we’ll be aiming to give e-commerce managers a head start on what they can expect IndexTools to provide and how it could be useful to their business.”

The briefing takes place 8.30-10.30 on Thursday 3rd July in London and is free of charge to e-commerce managers and online marketing managers. Delegates should register at

19 May 2008

About Snow Valley:

Snow Valley is the UK’s leading provider of e-commerce technology and consultancy services. The company builds and integrates e-commerce solutions using their MUSE2 platform, which is based on Microsoft .NET technology and comes ready-integrated with many of the other leading providers of e-commerce support services, from web analytics to ERP systems.

Snow Valley’s clients include Majestic Wine, MFI, Levi’s Europe and LK Bennett.

For more information visit

Contact: Sarah Clelland, Snow Valley
Telephone: +44 (0) 20 7813 9520

Published on: 12:00AM on 19th May 2008