YouthNet, the charity that runs online guide to life for 16 to 24-year-olds TheSite.org, has this week launched a series of viral films to promote a new online guide to help young people survive the festival season. (www.TheSite.org/travelandfreetime/freetime/festivals).

The films, which include young festival goers sharing their tales of mud-filled madness, dream line-ups and disaster stories, are being distributed on social networking and video sharing sites, including YouTube and Facebook, to drive more young people to TheSite.org festival guide.

Glass, the leading digital communications agency, produced the films on a pro bono basis for the charity. Ben Hart, Partner at Glass says:

“Peer opinion is one of the enduring legacies of the Web 2.0 explosion and video based content is perhaps the most credible way of communicating an authoritative opinion. Glass's recent expansion into the AV sector has led to a full provision of digital filming and editing services, and as such we put ourselves forward to work again with YouthNet. We have previously worked with YouthNet on the Community section of TheSite.org and were mightily impressed with their grounded approach to doing great work guiding and informing young people.”

Rick Lippiett, Creative Director of Glass, adds:

”We had a lot of fun making the videos, from the good humour, experiences and bonhomie of the people we filmed - to the slightly less genial interruptions from the changeable weather, flights of jumbo jets and even flocks of camera-hogging geese! We think that the excitement and good-humour come across in the video pieces and as well as being informative and useful, we hope that everyone finds them entertaining too!”

YouthNet Chief Executive, Fiona Dawe says:

“Although the information on TheSite.org is straight-talking and honest, there’s nothing like hearing first hand advice from other young people. We couldn’t have scripted it better! These films provide us with a way of reaching thousands more young people with the essential advice and guidance TheSite.org offers, helping us get support to them, where they’re at.”

To view the films visit http://www.youtube.com/watch?v=LU93xE7yF3A

Ends

For further media information please contact Sarah Wilson at YouthNet on 020 7250 5716. Email media@youthnet.org

Notes to Editors

1. YouthNet is an online charity – founded by broadcaster Martyn Lewis in 1995. It aims to create a socially inclusive environment where all young adults are engaged, informed and inspired to achieve their ambitions and dreams. YouthNet achieves this through two websites: www.TheSite.org – a one-stop-shop of advice and support for 16-24 year-olds and www.do-it.org.uk – volunteering made easy.

2. Glass is a creatively-led digital communications agency, focused on connecting brands with people living in a connected world.

Through consumer insight, Glass creates ideas that effectively engage people across multiple platforms. Glass does this by designing, building and maintaining attractive and persuasive dialogue, given an understanding of audience, business context and client objectives.

Glass delivers work that contributes directly to brand success working across all disciplines of digital media from websites, interactive advertising, email marketing, search, mobile solutions and interactive television. Glass works directly with brands, as well as alongside both media and creative agencies, creating a variety of design and digital marketing solutions and campaigns.

Glass is an independent agency, co-founded in 2003, by Ben Hart and Kevin Eade.
Clients include:
Lloyds TSB, Panasonic, Pernod Ricard, The Diamond Trading Company, Allen and Overy, San Miguel, Virgin Media and EDF Energy

3. The video was produced pro bono by digital communications agency, Glass. For more information visit www.glasspartnership.co.uk, email info@glasspartnership.co.uk or call 0845 437 0700.

Published on: 12:00AM on 20th May 2008