Channel Intelligence (CI), an industry leader in Web-initiated commerce solutions, and Commerce360, a software-based search marketing company, have teamed up to offer SellCast™ Paid Search Plus to help retailers achieve more profitability from their paid search ads on Google Adwords, Yahoo Search Marketing, and MSN AdCenter. The new service uses advanced algorithms and continuous management techniques to manage and optimize the critical elements of a campaign to improve paid search performance.

With the rising cost of pay-per-click (PPC) based programs retailers, who typically rely on paid search for as much as 40 percent of their marketing budget, are searching for ways to increase the return on ad spend for this channel. CI and Commerce360 have combined industry-leading product optimization, click analysis and program management with state-of-the-art contextual query analysis to provide retailers with a new way to effectively use paid search in the new service SellCast™ Paid Search Plus.

“We look at paid search as Response Management, not advertising,” explains Lanny Tucker Senior Vice President of Sales and Marketing for CI. “This perspective lets us learn from the searchers themselves how to improve campaign elements. CI and Commerce360 have similar fundamental data methodologies that make this partnership an ideal fit. Our mutual technologies are complementary and combined together; our offering is unique compared to other solutions in the marketplace today that focus on bidding strategies to reach positive returns.”

Explains Michael Smalls, Executive Vice President for Commerce360, “Our proprietary technology platform changes the way paid search campaigns are managed by applying advanced algorithms and testing methodologies to data of unparalleled depth and accuracy. This pioneering platform allows paid search advertisers to discover the combination of the right keywords, campaign organization, bids, text-ads and targeted landing pages to deliver visitors who convert to improve results.”

Avoiding the pitfalls of the set-it-and-forget-it approach, SellCast™ Paid Search Plus accounts are managed by a multi-disciplinary team that reviews campaign strategy monthly and analyzes performance using CI’s TrueTag technology. The resulting strategy is translated into a set of tasks that are completed by the appropriate search practitioner, and progress is tracked by the team daily for fine-tuning. This ensures activities are continually moving toward the client’s performance goals.

SellCast™ Paid Search Plus is a new service available through CI’s SellCast™ Retailer Solutions, a set of tools designed to maximize performance for retailers using online marketing channels such as shopping engines, online marketplaces, paid search and affiliates.

About Channel Intelligence, Inc. (CI)
With product data as the core foundation of its marketing services, CI has created a database capable of storing, managing and optimizing hundreds of millions of products every day. Helping consumers easily find and buy products is CI’s primary goal. CI is able to accomplish this through innovative suites of services for manufacturers, retailers and publishers. CI works with some of the best solution providers in the industry and supports over 50 destination sites to benefit its customers which include hundreds of the world’s leading manufacturers and retailers such as Best Buy, JVC, Neiman Marcus Group, Panasonic, Spiegel, Circuit City, Target, Philips, ICE.com, Black & Decker, ShopNBC, Yamaha, Overstock.com and more.

Founded in 1999 by CEO Robert Wight and EVP Alan Fulmer, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at www.channelintelligence.com.

About Commerce360

Commerce360 is a software-based search marketing company that improves paid and organic search campaign performance for clients including Internet Retailer 500 and Fortune 100 companies. Commerce360’s proprietary technology, ClickEquations™, uses advanced mathematics and statistical analysis to optimize campaigns across the entire search chain and delivers improved campaign efficiency and performance. The company, founded in 2006 to revolutionize online marketing through the use of advanced technology, is located outside of Philadelphia. Its venture investors include Internet Capital Group and Novitas Capital. For more information visit www.commerce360.com.

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Contact:
Joy Lee
Channel Intelligence, Inc.
1.321.559.2336
joy.lee@channelintelligence.com

Allison Hannan
Commerce360, Inc.
1.484.362.1356
ahannan@commerce360.com

Published on: 12:00AM on 21st May 2008