Canterbury of New Zealand, the World’s number one Rugby brand and The Future of Performance are working with DMG agency, Cheeze, to promote their newly redesigned online store.

Dating back to 1904 Canterbury NZ specialises in high-end technical and innovative sportswear across many arenas including, Rugby, Cricket, Football, Hockey and Golf.

Cheeze will manage and develop Canterbury NZ’s online marketing strategy to meet ambitious objectives set by the client. Along with search marketing activities across Google, MSN Search and Yahoo!, the aim of the campaign will be to drive sales volume as well as create strong brand awareness. In addition to search activity, Cheeze is set to incorporate digital display and Web 2.0 marketing strategies across the media mix.

Steven Morris, eCommerce Manager for Canterbury NZ comments, “We’re delighted, the success of our re-launch so far has been tremendous and we now want to move forward swiftly and ambitiously to take the site to the next level. The expertise and commitment from Cheeze will be vital to the realisation of our strategic goals. Canterbury, and I personally having met the team, are looking forward to a long and mutually beneficial relationship”.

Matt O’Brien, Client Services Director of Cheeze is in a positive mood regarding the deal, “I’m very pleased to be working with Canterbury NZ which has such a good reputation within the sportswear market for quality and innovation. We’re looking forward to a long and successful working relationship with Canterbury NZ as we develop and grow their digital marketing campaign”.

About Digital Marketing Group:

Cheeze is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing.

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For further information on Cheeze/this story, please contact:
Kirsty Langan, PR consultant, Cheeze
M: 07779 583 594

Published on: 12:00AM on 21st May 2008