Budget, the car rental brand, is celebrating its half centenary with an integrated campaign through its digital direct agency, Cheeze - a member of Digital Marketing Group plc.

The campaign, which launches on 23 May, aims to drive brand awareness for Budget, whilst growing its prospect database.
Cheeze developed the creative concept for both the on and offline execution, as well as the online creative.

The campaign centres around a competition offering consumers the chance to win one of five cars for a year. The cars are ‘hidden’ at various locations around the country, and clues to their location can be found on the Budget website www.budget.co.uk/birthday.

Cheeze will drive people to the website to look for clues, and then enter the competition, via an e-mail to existing members of the Budget CRM database, as well as prospects; and through display advertising on travel sites and lifestyle portals. A print campaign promoting the competition will be supported with on-location point-of-sale.

Andy Lewis, Marketing Director, EMEA at Budget said, “Cheeze’s fun, party-themed hide and seek concept ties in perfectly with our 50th year celebrations and they have cleverly integrated the on and offline channels to help us to further grow the database, whilst driving awareness for our network and for the brand more widely.”

Cheeze has worked with Budget for over three years as its retained agency. The account covers search across EMEA and CRM e-mail marketing for UK and Scandinavia – including the recent addition of Iceland.

-ENDS-

About Digital Marketing Group:

Cheeze is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing.

For more information please visit: www.digitalmarketinggroup.co.uk.

For further information, please contact:
Kirsty Langan, PR consultant, Cheeze
E: Kirsty.langan@googlemail.com
M: 07779 583 594

Published on: 12:00AM on 22nd May 2008