Human Factors International, a global leader in software usability and user experience design, will showcase its Usability Central – Best Practices™ at this year’s first ever MEFX taking place in Dubai from 1 to 3 June 2008.

Usability Central – Best Practices™ is part of Human Factors International’s suite of usability solutions, which can be applied across any organisation’s information technology system. The highly developed process comprises usability standards, methods, knowledge and tools for web design and software products, which can be installed and customised to suit different business purposes and technical environments.

To produce successful software products that satisfy customer needs and expectations, user-centred interface design must be an integral part of the overall software development methodology. In practice, it is often deadlines, budgets and technological constraints that drive development, rather than the business purpose for creating the product.

Usability Central – Best Practices™ provides the infrastructure required to ensure user-centred design methods are applied throughout the entire development process. It is a flexible offering made up of five modules – methodology, web interface standards, GUI interface standards, knowledge, and graphics – which can be purchased individually or in any combination. Each module, in turn, is designed to be customised as part of a step by step process.

Nigel Grace, Managing Director of Human Factors International, explains: “It is the business model that drives profitability. Usability is only meaningful if applications meet users’ expectations and serve the business model. That is why our product will be of particular interest to large organisations and financial institutions as it can be applied globally to external websites, intranets and extranets to achieve a consistency of standards and design across the technology spectrum.”

An added benefit is that the resource allows global companies to store personalised web style guides, templates, standards and protocols worldwide, which can be used by local usability operators and managers dealing with local products, whilst ensuring uniformity of branding.
Throughout the three days of the exhibition, Human Factors International will be giving on-stand demonstrations showing how Usability Central – Best Practices™ can be applied. Be sure to visit Stand A1-3 to see how the application can help you achieve your business goals.

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For further information, please contact Nigel Grace, Managing Director of Human Factors International, tel: +44 (0)207 290 3430, Mobile: +44 (0)77487 12694, Email: nigel@humanfactors.com or visit www.humanfactors.com/Europe

For media enquiries, please contact Jane Allardice, Jane Allardice Communications Ltd, tel: +44 (0)1273 467 634, email: jallardice@jac-pr.com

Notes to Editors

1. Nigel Grace, Managing Director of Human Factors International will present The New Customer Magnet at the MEFX Summit Technology Forum, 12.15 pm to 12.45pm on Tuesday, 3 June 2008 in the Sheikh Rashid Hall at the Dubai International Convention Centre.

2. To reinforce Dubai’s position as a world-class financial hub, the Dubai World Trade Centre (DWTC) and the Dubai International Finance Centre (DIFC) have launched MEFX, the first Middle East International Banking, Financial Technology and Services Exhibition and Conference. A trade-only event, its focus is on banking products, financial technology and professional services for the financial services industry. It runs from Sunday, 1 June to Tuesday, 3 June 2008 at the Dubai International Convention and Exhibition Centre.

3. Human Factors International is the only company in the word that provides a complete and comprehensive suite of usability support for clients. Its methodology, which has received ISO certification (ISO 2001-9000) focuses on systematic, controlled field research. This ensures that its designs and recommendations are derived from user data and based on objective, data gathering techniques.

4. Human Factors International’s clients in the financial services sector include JP Morgan Chase & Co, Citibank, Charles Schwab, HSBC, Reuters, and Ernst & Young.

5. Established over 25 years, Human Factors International has a head office in the US and satellite offices spanning the globe from Europe to India and Asia. Many of its technical staff hold Ph.D.s or Masters degrees in Human Factors, Industrial Design, Psychology or Cognitive Science.
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Published on: 12:00AM on 22nd May 2008