Honda (UK) has launched its new Accord website at

The site, by London digital creative agency Collective, is supported with a teaser campaign of online ads from Collective which launched on Monday 11th May, featuring the strapline “Difficult is worth doing”.
The website and online campaign are an integral part of a wider “Difficult is worth doing” advertising campaign from Wieden + Kennedy London.

“Difficult is worth doing”, a quote from Honda’s founder Mr Soichiro Honda, encapsulates the journey the Honda engineering team went through to develop the new Accord. From completely re-designing the engine to get one filter working more efficiently, to the built-in radar that helps drivers to avoid collisions, the team overcame challenges most automotive manufacturers wouldn't have the courage to take on.

In the same way that the new Honda Accord has been re-designed from the ground up, the Accord website has been completely re-designed by Collective with a new information architecture and look and feel. The new website has two aims - to generate desire for the new Accord, and to enable quick access to new Accord information.

The brief to Collective was “Difficult is worth doing” - Collective’s challenge was to match this with the interactive work. The result is a new benchmark for Honda online where creative execution meets functionality.

The homepage top panel is an immersive, interactive, 3D experience inspired by “Difficult is worth doing”. Users experience the car floating in 3D on the page. The Accord moves around in 360 degrees in a multitude of angles users wouldn’t usually encounter – from above, from underneath and with the doors open. Then the car splits into an “art installation”, allowing users to explore key individual features of the new Accord.

On the lower panel of the homepage users can explore more detailed information on the Accord.

Key functionality of the website includes:

• a new 360 degree “Create your car section”, which allows users to choose the grade, colour and options of their new Accord

• a Second Opinion area which contains press comments about the car, and a UGC section where users can share their own opinions on the Accord with other users

• an overview of the range detailing specification, grade logic and pricing

• top features of the Accord such as sharper styling, new i-DTEC engine, advanced safety and a refined interior

• a Corporate section which includes a tax calculator to help users work out CO2 emissions and tax liability

As Jonny Freeman, Honda’s Digital Marketing Manager, says, “We’re really proud of the new Accord website. It’s imaginatively designed, with an intelligent use of functionality. I think we've proved difficult is worth doing.”


Press Contact:
Dan Feane

Tel: +44 (0)20 7843 3555

Editors notes

About Collective

Collective is a London based digital creative agency that creates remarkable websites and brand-driven campaigns. Renowned for its collaborative approach and innovative use of rich media, Collective’s current clients include Honda UK, Honda Motor Europe, Callaway Golf, Snickers, Doritos, Learn Direct and EA Games. Recent award-winning digital work for Honda includes ‘Hondamentalism’ and ‘Problem Playground’.

Formed in 2003, Collective’s team is currently 45 strong.

Published on: 12:00AM on 22nd May 2008