West Sussex, United Kingdom, 25th April 2008 - SCL Analytics, providers of advanced web analytics software and professional consultancy services, announced today its new partnership agreement with SearchForce Inc., to provide the powerful and intuitive SearchForce search marketing software to the European marketplace.

SearchForce is a Web hosted Software as a Service (SaaS) PPC bid management tool, which allows Agencies and Advertisers to effortlessly manage and apply portfolio and rule-based optimisation to their Google, Yahoo and MSN advertising campaigns. In a single, flexible and easy to use user interface, SearchForce lets you specify bid strategies per search engine, campaign or ad group and track multiple conversion metrics and events. SearchForce provides a useful keyword generation tool and offers advanced and customisable reporting across search engines.

“Our new partnership with SearchForce further strengthens our excellent products and services portfolio for online Marketing professionals and demonstrates our continued commitment to the European Marketing space” comments Alan Hall, Managing Director for SCL Analytics “The ability to seamlessly integrate SearchForce’s data with Unica’s Affinium NetInsight web analytics software will offer our existing customers and prospects a fantastic insight into how their PPC advertising campaigns are performing across the board, allowing them to streamline their marketing spend, reduce cost per acquisition and ultimately drive a significantly improved Return on Investment”.

SCL Analytics will be showcasing the SearchForce PPC bid management software for the first time in the UK at the upcoming International Direct Marketing Fair, taking place at Earls Court 2 from the 29th April – 1st May 2008. So please drop by stand W255 to find out more.

More information on the SearchForce PPC search marketing software can be found at: http://www.sclanalytics.com/products/searchforce

About SCL Analytics:

SCL Analytics are the sole UK, Eire and Scandinavia distributor for the flexible and comprehensive Unica NetTracker and Unica Affinium NetInsight Web Analytics tools and the powerful and intuitive SearchForce PPC search marketing software.

SCL Analytics provide software, consultancy and training for on-line business professionals in marketing, sales and IT who require flexible and extensible Web Analytics and Web Monitoring solutions. Whether you are interested in analysing on-line marketing campaigns, streaming media, intranet usage or email campaigns, our solutions will scale with your needs. In addition SCL’s web testing services division can help you with ensuring the functionality and scalability of your website or intranet solution.

For more information about SCL Analytics, please visit: http://www.sclanalytics.com

About SearchForce:

Privately-held, SearchForce is headquartered in San Mateo and has a sales office in New York city.

SearchForce's search marketing software allows agencies and advertisers to effectively manage large-scale, paid search marketing campaigns across multiple search engines. By employing sophisticated financial modeling techniques to optimise the paid search marketing process, SearchForce helps advertisers to maximise click-through traffic and profits.

SearchForce's smart search technology takes into consideration that every advertiser has different pay per click advertising goals. Advertisers set their objectives, and the SearchForce engine delivers more customers for less, maximises campaign profitability, attracts more qualified visitors and builds brand awareness. SearchForce scales to support complex, global campaigns, and allows advertisers to manage multiple accounts without adding staff.

For more information about SearchForce, please visit: http://www.searchforce.com

Published on: 12:00AM on 25th April 2008