Sitemorse today announced the launch of a new Sitemorse module to check for the presence and correct installation of web analytics page tags.
The Sitemorse Analytics Module is the result of a partnership with
Intellitracker and will initially be made available to all Intellitracker
Enterprise clients in advance of full production release later this year. As
part of the launch, Intellitracker will be supporting Sitemorse on stand
W106 at Internet World in Earls Court between the 29th April and 1st May.

Most web analytics solutions rely on the presence of a small piece of code,
known as a page tag, for the collection of web site traffic and visitor
information. Clients are given a page tag by their vendor and insert this
into every page on their site. If it is missing or incorrectly installed, the data
collected by their web analytics vendor will be incomplete and the client
will be unable to rely on the accuracy of the reports that are provided.

The Sitemorse Analytics Module will check for the presence and correct
installation of the page tag. This new service will automatically identify
pages with missing tags and check that any tag that it finds is correctly
formed. The Sitemorse Analytics module provides a report showing the
status of every page with links to enable a webmaster to quickly access
and correct any pages that require action.

Commenting on the launch, David Hudson, Director of Sales & Marketing
at Intellitracker said: “We pride ourselves on having one of the easiest tags
to install. However, it’s always possible to get it wrong and when this
happens it can take time to fix. In particular it can be very difficult to
identify pages with missing tags since we won’t see any data from thesepages. With significant budgetary decisions being based on the
information we provide, 100% accuracy is essential. The Sitemorse
Analytics module will save both ourselves and our clients a considerable
amount of time and effort.”

The new service will be made available to new Intellitracker clients as a
standard part of an Intellitracker Enterprise implementation. It will also be
made available to existing Intellitracker clients who would like the piece of
mind of an automated tag check service.

Commenting on the new Sitemorse service, Eda Mehmet, Head of Online
Marketing and Communications at Loot (, an Intellitracker
Enterprise client said: "Ensuring that the Intellitracker tags are installed
and configured correctly is crucial to our reporting. The automated nature
of this new service will save us valuable time."

About Intellitracker Limited
Intellitracker is based in London, United Kingdom. The company develops
and markets the Intellitracker Enterprise interactive business intelligence
suite and provides professional services in support of this. Intellitracker
Enterprise is recognised as one of the leaders in the field of online
analytics and is used by organisations including Daily Mail, Loot, Oxfam,
and TUI.
18b Charles Street, London

About Sitemorse Limited
Website users are seriously disappointed with web failures every second
of every day.
Sitemorse checks compliance, measures performance and tests function
of your websites, by reading content, checking code and reviewing
infrastructure to reduce risk caused by on-line failure. From single page
monitoring to a complete site review, Sitemorse provides both
management summaries and detailed technical reports (down to the line in
the code). Over a 1/3 of the FTSE100, 2/3rds of Government and
numerous Finance and SME’s use Sitemorse. Build your web confidence
with Sitemorse.
100 Pall Mall, London

For more information:
Lara Slyfield
Marketing Department
t; +44 (0)845 680 1920

Published on: 12:00AM on 28th April 2008