Alliance unites premium e-commerce software and services with unmatched design and implementation capabilities for personalised web experiences

ATG (Art Technology Group, Inc., NASDAQ: ARTG), the top-ranked e-commerce platform and optimisation services provider, and global services firm Sapient (NASDAQ: SAPE), today announced the formalisation of the companies’ strategic partnership. The two companies already have been working closely together on e-commerce and Web marketing projects for many of the world’s leading brands. The foundation of success built from these experiences has quickly evolved into an industry-leading joint value proposition for delivering highly differentiated on-line and multi-channel experiences to the retail, consumer goods, media and telecommunications marketplaces.

From strategy to tactics, design to deployment, marketing to management, ATG and Sapient bring a comprehensive approach to delivering e-commerce solutions that drive increased revenue, greater operational efficiency and improved customer loyalty. Sapient’s interactive marketing and consulting teams are currently working on ATG engagements throughout the United States, Canada, Great Britain, Germany and India.

“ATG and Sapient have a proven track record, helping myriad companies achieve tremendous growth on the Web,” said Drew Reynolds, senior vice president of corporate development for ATG. “Our offerings and customer base complement each other, and by extending our partnership into our target markets globally, it will enable us to more quickly and easily bring our combined strengths to bear for customers worldwide.”

“We continue to see an unprecedented market demand for more customised multi-channel online experiences and advanced e-commerce initiatives worldwide,” said Chris Davey, senior vice president, Sapient. “Our clients seek partners who can help them implement better tools and techniques for driving higher conversion rates, increased traffic and greater share of wallet. Furthermore, they look to us to create highly differentiated online and multi-channel experiences that drive growth in their businesses. We find that ATG’s e-commerce platform and our deep knowledge of how to apply it to improve overall marketing, merchandising and multi-channel sales are a powerful combination.”

In 2008, Sapient has significantly increased the number of developers and architects who are ATG certified and the company already has an impressive global team of technology implementation experts in place who are trained and experienced with ATG’s suite of e-commerce software products.

The ATG Commerce Suite is a set of flexible, component-based e-commerce software applications that enable merchants to personalise the online buying experience for their customers, making it easy for them to find desired products, comparison shop, register for gifts, pre-order products, redeem coupons and execute many other useful features. In the most recent Forrester Wave™: Commerce Platforms report Forrester Research ranked ATG's B2C e-commerce software suite as the number one current offering. Gartner Inc. also positioned ATG in the “Leader” quadrant in its most recent E-Commerce Magic Quadrant report

Published on: 12:00AM on 28th April 2008