The Search Works lands Opodo

28 April 2008, London, UK – The Search Works, the digital performance marketing company, today announces its appointment by pan-European online travel service Opodo to manage all elements of its search marketing. After an eight-way competitive pitch, The Search Works landed the account thanks to its unrivalled travel expertise and heritage in search.

The appointment will see The Search Works managing all of Opodo’s SEM campaigns; this will include building on the company’s successful positioning as one of the leading players in the travel industry - built from a heritage in the flights market and extending that to hotels and city break packages.

Gavin Ailes, Deputy Managing Director says, “We are delighted to be bringing our specialist experience and knowledge in the sector to another of the leading players in the travel industry. With our travel experience, working alongside companies such as Teletext, First Choice, EasyJet and Eurostar, we appreciate the importance of an advanced SEM strategy in driving sales through the online channel.”

Paul Treanor, head of Marketing UK for Opodo says, “Search marketing is largely about the people on the account and their individual expertise and The Search Works had the people with the most relevant travel experience in search. Travel is a complex industry with key-word weightings needing to be shifted regularly to fit in with calendar events and seasons, The Search Works’ team is uniquely able to manage this effectively from account director level right the way down to account management.”

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About The Search Works
Headquartered in London, England, The Search Works is a digital performance marketing company and the UK’s leading search engine marketing specialist. Founded in 1999, the company provides pan-European digital and search marketing campaigns using TSW Searchware 4 technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past nine years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Debenhams, easyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.


In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £88.62m, over £10m more than it two closest rivals combined.

About Opodo
Opodo is the first truly Pan-European travel service created to address the real needs of today's traveller. We offer access to over 500 airlines, 65,000 hotel properties and more than 7,000 car rental locations worldwide - as well as travel insurance, all on an easy to use and inspiring site. Opodo is owned by nine of Europe's leading airlines: Aer Lingus, Air France, Alitalia, Austrian Airlines, British Airways, Finnair, Iberia, KLM, Lufthansa and by GDS and travel technology provider, Amadeus.

For further information, please contact:

Firefly Communications
TheSearchWorksTeam@fireflycomms.com
+44 (0)20 7386 1554

Published on: 12:00AM on 28th April 2008