Pindar Graphics, the multi channel services business, has released its latest quarterly e-commerce benchmarking data for Q1 2008. Highlights show that:

• Most visitors do not enter shopping sites through the home page
• Best performing e-commerce sites achieve conversions of over 8%, four times the average
• A well-performing site gets one third of all visitors to the basket page
• Basket drop-out rates average 44%, although best performers can achieve less than 30%

Pindar monitors over 20 e-commerce metrics on more than 60 retail websites on behalf of its clients. Pindar’s Web Analytics Service includes the following metrics measured and reported quarterly: sources of traffic, site engagement, navigation, Basket activity and sales conversion. The sample sites are mostly niche retail brands and mail order businesses, with annual sales of between £1m and £20m on the internet.

Roger Willcocks, Director at Pindar Graphics, said: “Careful study of a large number of similar e-commerce sites can provide valuable insights. We can see at a glance what works and what doesn’t and our analysts can work with these retailers to improve results by analysing e-commerce performance in detail.”

The Analysis Service is available as an independent subscription service and Pindar Graphics will include subscribers’ own e-commerce data in the benchmarks – whether or not Pindar Graphics manages the retailers website (see

Pindar is hosting a seminar on June 3rd on using Google Analytics to measure e-commerce performance.
(See for bookings).

For further information:
Contact Roger Willcocks on 01932-333592 or email

Published on: 12:00AM on 2nd May 2008