• Online media and creative to increase brand awareness in the UK

LONDON 2 May, 2008 P&V Holidays has appointed online marketing agency Harvest Digital to manage its online media for launch in the UK. Harvest, will increase awareness of P&V Holidays in the UK and position the brand as the leading provider of self-catering holidays in France and the Mediterranean

Initial activity includes a two-month campaign to promote summer holidays in France with P&V Holidays to an affluent family audience. Harvest has planned and bought a range of display media including major portals, TripAdvisor, and the travel channel on Times online as well as retargeting activity on Advertising.com. Visitors can click-through to www.pv-holidays.com to book with highly competitive prices for online bookings.

Anne-Lise Seurat, Head of Acquisition for Europe at P&V Holidays comments, ‘We want to increase our footprint in Britain. We were looking for an agency that understands the online travel market in the UK. We have selected Harvest because of their experience on brands like Thomas Cook and Cheapflights, their ideas and their creative approach to media buying.’

Emma Wilson, Director at Harvest Digital adds ‘The UK market is a strategically important territory to P&V Holidays, who are already very strong on the continent. We will ensure they have a good share of voice on travel media targeted at 35+ ABs interested in European holidays and track and optimize the media to improve the overall performance and boost awareness.’

The creative highlights the range of self-catering accommodation in residences, holiday villages and hotels from P&V Holidays, including beach, mountain, rural and city destinations in France, Spain, Italy, Morocco and Tunisia. Other media includes Yahoo! and Travelsupermarket and integrates with above-the-line and PR initiatives from P&V Holidays.
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About P&V Holidays

The quality range presented by P&V holidays comprises of the following brands:
Pierre & Vacances: Residences and Holiday Villages with comfortable and well equipped 3 and 4 star apartments ideally situated by the beach, golf course or piste
Maeva: A range of fun and functional 2 and 3 star studios and apartments for small budgets in the best resorts for family and active holidays offering unforgettable experiences
Residences MGM: Authentic Savoyard style chalet apartments located on the slopes with swimming pools and ‘Spas by Algotherm’
Adagio: Offering ‘home from home’ serviced apartments in Europe’s finest cities such as Paris and Rome
Latitudes Hotels: Chic and funky 3 and 4 star hotels with direct piste, golf or beach access

About Harvest Digital
Harvest Digital is a full-service online marketing agency offering a complete range of online marketing creative, including website design and build, media planning and buying, email, search marketing, affiliate marketing and social media marketing.

Formed in 2001 and based in Soho, the company is privately owned by staff and is the UK’s third largest media independent agency.

Harvest’s clients include Tesco, Auto Trader, 3M, Otto, Tiscali, Shelter and Pierre & Vacances.


For further information please contact:

Joanna Burton
Head of PR
Harvest Digital
e: joanna@harvestdigital.com
t: 020 7479 7500

Published on: 12:00AM on 2nd May 2008