Integration of WebCollage and Bazaarvoice extends the reach of user-generated content to increase customer engagement and drive more sales

New York, NY – May 5, 2008 – WebCollage, a leading content exchange for manufacturers and their business partners, today announced that it has joined Bazaarvoice Radius (, a breakthrough program designed to accelerate the strategic adoption of social commerce by brand marketers, direct marketers, agencies, and technology vendors.. Through Bazaarvoice Radius, WebCollage now offers marketers an integrated social commerce tool that combines its content exchange solution with Bazaarvoice to seamlessly deliver customer opinions to manufacturers’ product marketing content located throughout their business partner websites.

“Customer-to-customer conversations and user-generated content are top of mind for marketers – in fact 9 out of 10 marketers plan to add Web 2.0 capabilities this year,” said Brett Hurt, founder and CEO of Bazaarvoice. “The integration between Bazaarvoice’s social commerce platform and WebCollage provides marketers with a powerful new way to extend the value of their user-generated content to engage more customers and ultimately drive more sales.”

The WebCollage solution helps manufacturers obtain greater control over their brand and product presentation, by extending their compelling product marketing content to their business partners. Working together WebCollage uses Bazaarvoice as another source of manufacturer marketing information, specifically user generated reviews. The WebCollage – Bazaarvoice solution is pre-integrated, therefore no additional integration is required and joint customers need only request this service be activated.

As a participating member of Bazaarvoice Radius, WebCollage has access to the ideas, technologies, and tools needed to integrate social components into their existing offerings. In turn, marketers considering user-generated content can use Radius to quickly understand how to leverage their existing investment in WebCollage to maximize returns. Qualified partners gain immediate access to XML datafeeds, web services APIs, and implementation support from the Bazaarvoice team. The program also helps partners market their Bazaarvoice Radius integrations through the Bazaarvoice web site, webinars, and case studies.

“The WebCollage solution is a key component of manufacturers’ online marketing efforts – proven to increase sales by 6 – 15% through enhanced merchandising – and Bazaarvoice helps some of the world’s best brands leverage the customer voice to drive sales,” said Jed Alpert, Vice President of Marketing at WebCollage. “We are excited about this unique opportunity to partner with Bazaarvoice and leverage one of the largest repositories of user generated reviews. By combining manufacturers’ compelling product marketing content with user opinions, retailers are able to improve customers’ online shopping experience which typically leads to improved conversions and customer loyalty.”

About WebCollage
WebCollage is the leading content exchange for manufacturers and their business partners -- retailers, VARs and distributors. Using WebCollage's patented, turnkey solution, manufacturers can extend their Web product marketing content to all of their business partners and address the challenge of how to optimize the selling and marketing of products via the Web. WebCollage benefits manufacturers and business partners alike with measurable bottom-line results including higher conversion rates and larger overall order sizes. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners, GSI Commerce, Inc., and Gilde IT Fund. For more information, please or call 1.212.563.2112.

About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 200 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Office Depot, Inc.,, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at, read the blog at, or email

Published on: 12:00AM on 5th May 2008