LeadPoint, the world’s first lead exchange marketplace enables lead buyers to filter mortgage leads by LTV.

“Since our launch LeadPoint has always provided LTV filters to lead buyers. For mortgage products, brokers can filter by postal area, loan amount, credit grade and maximum LTV %. This means that brokers can choose themselves the Maximum LTV they want on any leads they buy,” said Nick Chapman LeadPoint UK Managing Director. “In the current climate, this has been a real benefit to our lead buyers as they can stay one step ahead of the market. As lenders withdraw high LTV products, our lead buyers can just change their LTV filters accordingly.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA leads, with Protection leads due to be launched by the end of the month. Brokers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows brokers to generate new business as well as compliment their existing business by getting into new markets.

“The beauty of lead generation is that it puts brokers in control of their marketing spend. Brokers should be able to use lead generation to target the customers that are most suitable for their business. As the mortgage market changes at a rapid pace, brokers need the flexibility to adjust their lead buying campaigns instantly to keep their businesses on track. And when the market changes – for better or worse – our brokers can adjust their filters in an instant without losing valuable time or money.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquiries:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 6th May 2008